We List 9 Landing Page Best Practices to Maximize Conversions
Quick Summary
This article outlines essential landing page best practices to boost conversions, from focusing on a single goal to using high-converting templates. Growform enhances these strategies with customizable, responsive multi-forms, driving higher lead capture. Want to dive deeper into conversion rate optimization? Check out Growform’s blog for more insights.
Struggling to Improve Your Landing Page Conversions?
Many businesses pour time and money into driving traffic to their landing pages, only to see disappointing results.
Poorly designed forms, unclear calls-to-action, and slow load times can sabotage even the best campaigns. But what if you could turn that around and start converting more visitors into leads?
In this Growform article, we’ll explain 9 proven landing page best practices to help you maximize conversions.
But first…
Why Listen to Us?
At Growform, we help businesses generate more leads with high-converting, multi-step forms designed to reduce friction and boost engagement. But a great form alone isn’t enough, it needs to be placed on a landing page built for conversions. After analyzing countless landing pages, we’ve identified the key elements that separate high-performing pages from those that fail to deliver.

Why Landing Pages are Essential
A landing page isn’t just another page on your website, it’s built with a single goal in mind: conversion. Unlike a homepage or service page, which may have multiple links and distractions, a landing page is designed to guide visitors toward one specific action, whether that’s filling out a form, signing up for a demo, or making a purchase.
Landing pages are an essential tool in a well-structured marketing funnel. Whether you’re running a lead generation campaign, promoting a special offer, or driving webinar signups, a dedicated landing page helps move prospects from awareness to action. By offering a seamless experience and capturing key information, landing pages turn clicks into leads and leads into customers.
For PPC campaigns, a well-optimized landing page ensures you’re not wasting ad spend on visitors who don’t convert. Instead of sending users to a generic homepage, a targeted landing page aligns with the ad’s message, increasing relevance and boosting conversions.
Our Top Landing Page Best Practices to Maximize Conversions
1. Keep Your Landing Page Focused on a Single Goal
One of the biggest mistakes marketers make is treating a landing page like a regular webpage, cluttering it with too many elements, links, and distractions. The most effective landing pages are laser-focused on a single goal, guiding visitors toward a clear action without unnecessary detours.
Every clickable element on your landing page is an opportunity for visitors to leave before converting. Research shows that landing pages with fewer links tend to convert better. According to SalesLion, removing navigation menus alone can increase conversions by up to 100%.
To keep visitors focused on your offer, remove distractions that don’t contribute to conversions, such as:
- Navigation menus: Prevents users from clicking away to other pages
- Social media links: Can divert attention instead of reinforcing action
- Unnecessary outbound links: Avoids leading visitors off the page before they convert
2. Write a Compelling, Benefit-Driven Headline
Your headline is the first thing visitors will see, so it needs to grab attention and make them want to stay. A strong headline clearly communicates the value your landing page offers.
It should answer the visitor’s question: “What’s in it for me?”
Research shows that 80% of people never read past the headline, which means a compelling headline is essential for engagement. It should be clear, concise, and highlight the main benefit.
For example, instead of a generic headline like “Welcome to Our Form,” use something more action-oriented and value-driven, like:
- “Capture More Leads with Less Effort – Try Our Form Builder Today”
This headline communicates the benefit (more leads, less effort) and immediately tells the visitor what to expect. Keep it simple and focused to increase the chances of conversion.
3. Use Multi-Step Forms to Reduce Friction
One of the most effective ways to boost conversion rates is by using multi-step forms. At Growform, we’ve seen firsthand how breaking a long form into smaller, more digestible steps keeps users engaged and reduces form abandonment.

Multi-step forms feel more like a conversation, allowing you to ask targeted questions without overwhelming visitors.
By displaying one question at a time, you reduce cognitive load, helping users focus on completing the form. Additionally, you can use conditional logic to personalize the questions based on previous answers, creating a tailored experience.
4. Use a Strong, Action-Oriented CTA
Your call-to-action (CTA) is the final nudge visitors need to take action. A strong CTA should be clear, concise, and action-oriented, urging users to complete your goal, whether that’s filling out a form, signing up for a demo, or making a purchase.
The key is to make it specific and results-driven. For example, instead of a vague “Submit,” try:
- “Get Your Free Quote”
- “Start Your Free Trial”
These CTAs clearly communicate the benefit of clicking, making visitors more likely to convert. Make sure your CTA stands out visually, with contrasting colors and strategic placement to draw attention.
5. Make Sure Your Landing Page is Optimized For Mobile Users
It’s no secret that mobile optimization is crucial. With more than half of all web traffic coming from mobile devices, your landing page must be fully responsive. If your page isn’t mobile-friendly, you risk losing potential leads who may bounce before even seeing your form.
At Growform, we ensure all our multi-step forms are mobile-optimized. This means they’re designed to look great and function smoothly across any device, improving the user experience and increasing your chances of conversion. Mobile-friendly forms that are easy to navigate lead to higher engagement and lower abandonment rates.
6. Add Social Proof & Trust Signals
Social proof and trust signals are crucial for increasing conversions on your landing page. Research shows that 92% of consumers are more likely to trust a business with positive reviews and testimonials.
Displaying client logos, user reviews, and case studies can boost your page’s credibility and help potential customers feel confident in their decision to convert.
Trust badges, such as security certifications (e.g., SSL certificates) and payment logos (e.g., Visa, Mastercard), also reassure visitors that their personal information is safe.
7. Personalize the User Experience
Personalization is a powerful tool in increasing conversions. When you tailor the user experience based on their actions, you create a more engaging and relevant journey.
For example, using dynamic content that adapts based on the user’s location, previous interactions, or behavior can significantly boost engagement.
Growform’s powerful integrations allow you to personalize your forms by passing information like keywords or user attributes through hidden fields. This makes forms feel more conversational and relevant to the user’s needs, increasing the likelihood of conversion.

For instance, you can use our integrations with CRM systems to automatically populate fields, creating a seamless experience that feels tailored to the individual. This level of personalization not only improves user experience but also helps gather better-qualified leads.
8. Align Your Landing Page with Ads and Traffic Sources
To maximize conversions, your landing page should align seamlessly with the ads and traffic sources driving visitors.
When users click on an ad, they expect the landing page to reflect the messaging and offer they saw. Any mismatch can confuse visitors and increase bounce rates.
For example, if you’re running a PPC campaign for a specific service, make sure the landing page focuses on that service with consistent imagery, copy, and a clear call to action.
9. Use High-Converting Landing Page Templates
Using pre-designed, high-converting templates can save you time and improve your landing page performance.
At Growform, we’ve spent years perfecting templates that are optimized for lead generation and designed to convert visitors. Our library includes over 25 templates, tailored for industries like finance, real estate, healthcare, and more. These templates are not only visually appealing but also built with proven conversion rate optimization (CRO) principles.

By using these templates, you can skip the trial and error phase of design and focus on customizing the content. Our templates are also mobile-responsive and fully customizable, so you can ensure they align with your brand and provide a seamless user experience.
Improve Your Landing Page Conversion Rate With Growform Multi-forms
Optimizing your landing page can make all the difference in converting traffic into leads. By applying proven strategies such as using multi-step forms, social proof, and clear calls-to-action, you can ensure visitors stay engaged and take action.
At Growform, we help you take these best practices to the next level by offering customizable, responsive forms designed to boost lead capture. With powerful features like conditional logic, multi-step forms, and seamless integrations, we ensure your landing page forms not only look great but also convert visitors into qualified leads.
Ready to see real results? Start using Growform today.
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