Open the step manager
Click the step dropdown in the top-left corner of the builder and choose “Edit steps”.
Feature
Multi-step form builder
Growform spreads your questions across short steps and asks for contact details on the last one. You get more completed forms from the traffic you already pay for, and each lead arrives with the answers your sales team needs.
Your form, as the lead sees it
This is a Growform lead form being filled in. Each step asks for one thing, and the form moves on as soon as the question has been answered.
Try a multi-step form
This is the solar template, running live. Answer the first question to see how the form moves from step to step.
What is a multi-step form?
A multi-step form is a form that asks its questions across several short screens, with a button to move from one to the next. Your lead sees one easy question at the start, where a single-page form would show every field at once.
Every Growform form is built as a sequence of steps followed by an ending. You add as many steps as your questions need, and conditional logic can show or skip whole steps based on earlier answers. A homeowner and a business owner can then take different routes through the same form.
Why do multi-step lead generation forms get more completions on mobile?
They get more completions because each step asks for very little. A single-page lead capture form on a phone means scrolling past a dozen empty fields before typing anything. A step fits on one screen and can often be answered with one tap.
The order of the questions matters as much as the layout. A roofing form that opens with “What type of roof do you have?” is easier to start than one that opens with a phone number field. When the contact details sit on the final step, the lead reaches them having already described what they need.
How does the lead move from one step to the next?
The lead moves on by clicking the continue button or, on many steps, by clicking an answer. A single-choice Buttons field advances the form on click and hides the continue button automatically. When “Can select multiple” is switched on, the continue button stays in place so several answers can be picked first.
A step that holds a loading animation advances by itself after a delay you set, from 0.5 to 5 seconds. A progress bar shows how much of the form is done, and you choose the transition that plays between steps, such as “Fade - fast” or “Swipe”.
What happens after the final step?
The form shows an ending, which is either a thank-you screen you design inside the form or a redirect to a URL. One form can have several endings, and each ending has its own logic. Growform checks them in order and uses the last one as the fallback. A qualified lead can be sent to your booking page while everyone else reads a thank-you message.
How to build a multi-step form in Growform
Add and name your steps
Choose “Add step” and give each step a name. The names are for your own reference and are never shown to the lead.
Reorder, duplicate or delete steps
Drag a step to a new position, or duplicate it to copy every field, header and paragraph it contains. Deleting a step removes everything inside it.
Update, then save the form
Choose “Update” to close the step manager, drag your fields onto each step and save the form.
What multiple steps change for your cost per lead
- The first question takes one tap to answer.
A single-choice Buttons field moves the form forward on click, so starting the form asks for no typing at all.
- Contact details are requested at the point the lead is most committed.
You control the order of the steps, so the name, email and phone number can wait until every other question is answered.
- Each lead answers only the questions that apply to them.
Conditional logic skips the steps that are irrelevant to the answers already given.
- You can find the step where leads stop.
Growform sends an event to Google Analytics and the Meta Pixel whenever a step is completed, which gives you a funnel for every form.
Do all plans include multi-step forms?
Every Growform plan lets you build forms with as many steps as you need.
- Basic
- Yes
- Professional
- Yes
- Scale
- Yes
- Custom
- Yes
Frequently asked questions
Where can I see the step that loses the most leads?
You see it in your own analytics. Growform sends a step-completed event to Google Analytics and the Meta Pixel, and you build the drop-off funnel there. A drop-off report inside Growform arrives in 2026.
Does putting the form on my website need a developer?
No. You paste one script tag into your page, or you share the link to the form that Growform hosts for you.
Can I start from a finished multi-step form?
Yes. Growform has 250+ templates, and you can edit every step of a template after you choose it.
Start your free trial
Create beautiful multi-step forms that convert, with a 14-day free trial. No credit card required.