Choose Growform as the trigger
Create a new Zap in Zapier and search for Growform. Select “Growform (Latest)” as the trigger app.
Feature
Zapier integration for forms
Growform has its own app on Zapier, and every new submission can trigger a Zap. Your leads reach the CRM, spreadsheet or SMS tool you already use, without a developer.
What is the Growform Zapier integration?
The Growform Zapier integration is a trigger that starts a Zap each time one of your forms receives a new submission. Zapier reads the lead from Growform with your account's API key and hands it to the actions you have built.
People look for Zapier forms when the tool they sell from has no direct connection to their form. Growform covers that case with a published Zapier app, so you do not need a custom connection.
Where can Zapier forms send your leads?
Zapier can send a lead to any of the 7,000+ apps in its directory. Each of the following destinations is reached through Zapier.
- A form to Google Sheets Zap adds one row for each lead.
- A CRM such as HubSpot or Salesforce receives the lead as a new contact or deal.
- An email platform such as Mailchimp or ActiveCampaign adds the lead to a list.
- An SMS action texts your sales rep when a lead comes in.
The lead arrives with its hidden fields, so you can map UTM parameters and click IDs like any other answer. A lead that matched a lead disqualification rule carries its disqualification reasons.
What happens to a Zap when you rename a field?
The Zap can break, because Zapier uses field names to identify Growform fields. Give every field a different, meaningful name before you build the Zap. If you rename a field later, open the Zap, check the mapping and run a test.
Should you use Zapier or a webhook?
Use a webhook when the destination accepts one, and Zapier when it does not. Growform pushes a webhook when the form is completed and keeps a delivery log with retries. Zapier collects new leads from Growform on its own schedule, so a lead can take some minutes to arrive. In return, Zapier gives you a mapping screen and thousands of ready-made actions.
How to connect a form to Zapier
Sign in with your API key
Zapier asks you to sign in to Growform. Copy the API key from your Growform account page and paste it in.
Pick the form and test
Choose the form that should trigger the Zap. Submit a test lead through “Preview form”, then test the trigger in Zapier to load that lead.
Add an action and publish
Choose what should happen to each lead and map the Growform fields to the destination's fields. Switch the Zap on when the test passes.
What a Zapier connection does for lead generation
- Leads land in the tool your sales team works in.
The Zap creates the contact or the row for you, so you stop copying details out of alert emails.
- Attribution travels with the lead.
Hidden fields are sent with the answers, which places the campaign and click ID next to the contact in your CRM.
- You can launch a form without waiting for a developer.
The whole connection is made by choosing options in Zapier, with no code on either side.
- Rejected leads stay out of your CRM.
Growform can hold back disqualified leads from Zapier while still saving them in your account.
Which plans include the Zapier integration?
You can connect Zapier on any Growform plan, and Zapier's own plans and task limits apply on its side.
- Basic
- Yes
- Professional
- Yes
- Scale
- Yes
- Custom
- Yes
Frequently asked questions
Where do I find my Growform API key?
The key is on your account page in Growform. Zapier asks for it the first time you connect your Growform account.
Will Zapier receive leads that I disqualified?
Only if you want it to. Switch on “Prevent disqualified leads being sent to Zapier, webhooks and email” and those leads stay in Growform.
Can I send a confirmation email or SMS when a lead arrives?
Yes, through Zapier. Add an email or SMS action to your Zap, and it runs for every new lead.
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