Attio form builder
Manage contacts with Attio integration for our form builder.
Trusted by lead gen teams and agencies
Capture leads in Growform, close them in Attio
The Attio integration with Growform allows you to take your form submissions to the next level. When a new form submission is received, the Attio integration can either find or create a new company, create a note, or perform a variety of other useful functions. This integration streamlines your workflow and makes it easy to manage your contacts and information all in one place.
For a sales team, that means every lead lands in Attio the moment it is submitted, with the answers from each step of the form attached, so reps can prioritize, assign and follow up without retyping anything. Multi-step forms typically collect more leads than a single long page, and conditional logic and hidden fields mean Attio receives clean, well-qualified records with campaign data intact.
Collect up to 2x more leads and send them straight to Attio
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Attio automatically, safely and securely.
A Attio form that looks like your brand
Don’t settle for “yet another Attio form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Attio:
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Find or Create Company
Creates a new company or finds an existing company based on form submission data.
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Find or Create Person
Creates a new person or finds an existing person based on form submission data.
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Update Entry Attribute Values
Updates the attribute values of a form submission in Attio.
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Link Person and Company
Links a person and company based on form submission data.
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Create Note
Creates a new note in Attio based on form submission data.
How does it work?
Attio is a great tool for team collaboration. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Attio automatically.
How it works: build the form in Growform, connect it to Attio in a few clicks, and every submission lands in Attio automatically.
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Step 1: Have a Attio account ready
You’ll need a Attio account to receive the leads. If you already use Attio, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Attio
Now you’ve got your form, connect it to Attio in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Attio forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Attio?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Attio contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
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