Skip to content
Growform Multi Step Form Builder
Free trial

B2B webinar registration form template

This five-step B2B webinar registration form asks the size of the business, its industry, the attendee’s role and what they hope to learn, followed by the contact details. Clone it into your Growform account and add your webinar date.

Clone this template Or, view template in new tab

What the form asks, step by step

Webinar sign-ups are often the first contact a B2B buyer has with you. These questions qualify each registrant while they sign up.

  1. Step 1: “What size is your business?”

    Small, medium, large or enterprise helps sales decide who to follow up.

  2. Step 2: “Which industry does your business belong to?”

    Industry answers tell presenters which examples will resonate with the audience.

  3. Step 3: “What is your role in the company?”

    Owners and managers are usually the attendees worth a personal follow-up.

  4. Step 4: “What are you hoping to learn from this webinar?”

    Product information, strategy, trends or networking guides the session content.

  5. Step 5: “How shall we contact you?”

    Name, email and phone come last.

  6. After submitting

    Rewrite the stock confirmation to show the webinar time, the joining link and an option to add it to a calendar.

Who it’s for

B2B marketing teams, SaaS companies and consultancies use this template to register attendees for webinars and online workshops. A plain webinar registration form captures an email. This one also records company size, industry, role and interest, so your sales team knows which attendees to call after the session. Use it as a webinar registration form template for a series by changing the date on the thank-you screen.

Why this structure converts

  • Registrants answer four quick questions that feel like tailoring the session to them.
  • Company size and role arrive with every sign-up, which saves a separate enrichment step.
  • The learning goal question gives presenters a live view of what the audience wants.
Use this template

14-day free trial, no credit card

Make it yours

  • Add your session times

    If you run several sessions, add a step with each time so registrants choose one.

  • Send registrants to your CRM

    Connect the form to HubSpot, Salesforce or Marketo so registrants join the right nurture sequence.

  • Redirect to a confirmation page

    Send registrants to a page with the joining link and a calendar invite after they submit.

Send every lead where your team works

See all integrations

Frequently asked questions

What should a webinar registration form ask?

Name and email are required. For B2B, add company size, industry and role, which this template covers, so you can follow up with the right people.

Will extra questions reduce registrations?

Four one-tap questions take seconds, and the multi-step layout shows progress. Keep typed fields to the contact step.

Can registrants get the joining link automatically?

Yes. Send a confirmation email through your connected email tool or redirect to a page with the link.

What happens next?

  1. Step 1: Clone this form template

    Clone this template into your Growform account (create one first if you don’t already have one).

  2. Step 2: Edit your form

    Get creative and adjust your form's theme options, questions or layout in the Growform form builder.

  3. Step 3: Share or embed your form

    Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.

Start your free trial

Build multi-step forms just like this one. 14-day free trial, no credit card required.

Start free trial