Jotform Review: Is It The Best Form Builder For Lead Generation?

Quick Summary

This article explores Jotform’s core features, pricing, and integrations, while highlighting its limitations in lead generation. It also introduces Growform as a more effective alternative for building high-converting, multi-step forms. For more insights to boost your lead generation efforts, visit our blog.

Want to Capture High-Quality Leads With Jotform? 

Jotform is one of the most popular form builders used by marketers, consultants, and teams across industries. It’s flexible, widely adopted, and packed with lots of features. But when it comes to lead generation, popularity doesn’t always mean performance.

For teams running performance campaigns or relying on forms to drive pipeline, the difference between collecting data and converting visitors matters. 

In this Growform review, we’ll break down where Jotform performs well, where it falls short, and whether it’s the right tool for capturing high-quality leads. 

But first…

Why Listen To Us?

At Growform, we specialize in high-converting multi-step forms designed specifically for lead generation. We’ve helped businesses across various industries improve lead quality, boost conversion rates, and streamline their workflows with smart, no-code forms. With that experience, we know exactly what separates a good form builder from one that’s built to convert.

What Is Jotform?

Jotform is an online form builder that allows users to create forms for data collection, surveys, registrations, and more. It offers a drag-and-drop interface, lots of templates, and a wide range of integrations with tools like Google Sheets, Zapier, and Slack.

The platform supports a variety of use cases, from simple contact forms to more complex data collection workflows. It’s commonly used by individuals, businesses, and organizations to collect information and manage responses digitally. 

Key Features

Form Building & Customization

• Drag & Drop Builder: Build forms visually using a flexible editor that supports different field types and widgets.
• Form Templates: Choose from thousands of templates specifically tailored to industries such as education, healthcare, and marketing.
• Custom Branding: Apply logos, colors, and fonts to align forms with your brand. 
• Multi-Page Forms: Break long forms into multiple pages to improve readability and user completion rates.

Data Collection & Management

• E-Signatures: Collect legally binding signatures directly in forms, no extra tools required.
• Submission Tables: View and manage responses in a spreadsheet-like interface called Jotform Tables.
• PDF Generator: Automatically convert submissions into downloadable, shareable PDFs.
• File Uploads: Allow users to attach files, documents, or images directly through your form.

AI-Powered Tools

• AI Form Generator: Quickly create a form draft by describing what you need in plain language. Jotform’s AI suggests fields, structure, and layout automatically.
• AI Fields Assistance: Get intelligent suggestions for question types, logic rules, and even field labels as you build.
• Smart Fill & Prediction: Use machine learning to pre-fill form responses or guide users toward the correct input based on context.
• AI Inbox Search (Beta): Search through form submissions using natural language to find specific responses or trends faster.

Integrations & Workflows

• Seamless Integrations: Integrate with CRMs, Stripe, PayPal, email platforms, Slack, and over 100 apps.
• Approval Workflows: Set up internal processes where form responses trigger automated approvals and notifications.
• Webhooks & API Access: Send real-time data to external systems or build custom integrations using Jotform’s developer-friendly API.

Pricing

• Starter (Free): Includes 5 forms, 100 submissions/month, 100 MB storage, Jotform branding.
• Bronze ($39/month): Offers 25 forms, 1,000 submissions, 1 GB storage, no branding.
• Silver ($49/month): Offers 50 forms, 2,500 submissions, 10 GB storage, advanced features, and 3 users.
• Gold ($129/month): Offers 100 forms, 10,000 submissions, 100 GB storage, HIPAA compliance, and 5 users.
• Enterprise (Custom pricing): Provides unlimited forms, submissions, storage, users; includes SSO, custom domains, white-labeling.

Paid plans offer a 30-day money-back guarantee, and users can upgrade or downgrade at any time.

What We Like

• Wide Template Library: Jotform offers a large collection of form templates across different industries, saving time on setup.
• Flexible Integration Options: It integrates with tools like Google Sheets, PayPal, HubSpot, and more, allowing users to connect forms to their workflows.
• Compliance Support: Jotform supports HIPAA and GDPR compliance (on specific plans), which is important for healthcare and EU-based users.
• File Upload Capability: Users can collect files directly through forms, useful for applications, documents, or image submissions.

What We Don’t Like

• Not optimized for conversions: Jotform’s broad toolset isn’t designed specifically for lead generation, meaning users may have to deal with unnecessary features that don’t align with their needs, leading to lower conversion rates.
• Customer support and billing practices: Jotform’s customer support can be slow, and users often report long wait times. 
• Submission and storage limits: Lower-tier plans impose strict limits on submissions and storage, which can be restrictive for high-volume lead generation campaigns.
• Advanced or enterprise-level features: Features like SSO, multi-user access, and HIPAA compliance are only available on high-priced plans, adding complexity and cost.

A Better Alternative for Lead Generation: Growform

At Growform, we believe form builders should do one thing really well: support lead generation. That’s why we built a tool focused entirely on helping businesses create better forms that improve conversion.

While many form builders support basic data collection, Growform is purpose-built for lead generation. Our multi-step forms are easy to build, look great on any device, and help you capture more qualified leads without writing a single line of code.

It’s the go-to form builder for marketers, agencies, and growing businesses that want to get more from their ad spend and turn more clicks into customers.

Key Features

Lead Generation Focused Design

• Multi-Step Forms: Guide visitors through multi-step forms designed to reduce friction and increase conversion rates on lead capture pages.
• Inline Button Forms: Use button-based selection to make forms feel more interactive and user-friendly.
• Trade-In & Loan Style Inputs: Create form experiences similar to real-world pricing calculators, ideal for services like lending, solar, or auto quotes.
• Field Components: Capture richer lead data with 25+ conversion-focused fields, including address lookup, progress bars, and hidden UTM parameters.
• Lead Verification & Tracking: Qualify leads in real time with hidden fields, pixel firing, and integrations like TrustedForm and Jornaya.
• Fast Hosting & Embeds: Embed lightweight, fast-loading forms on any landing page platform. 

Customization & Branding

• Design Customization: Match your brand perfectly with custom fonts, colors, CSS, and the option to remove Growform branding. Ideal for client-facing funnels.
• Progress Indicators: Let users know where they are in the form journey with clear step indicators.
• Custom Thank-You Pages: Direct users to tailored next steps after submission, whether that’s booking a call or downloading a resource.
• Template Library: Start faster with 100+ psychology-backed templates, all designed to convert.

Conditional Logic & Personalization

• Conditional Fields & Branching Logic: Show or hide questions based on previous answers to create a personalized experience.
• Calculated Fields: Perform real-time calculations, perfect for generating quotes or custom estimates based on user input.
• Prefilled Fields & Hidden Inputs: Capture UTM parameters, keywords, or user data invisibly for more precise lead tracking and segmentation.

Automation & Workflows

• Integrations with Popular Tools: Integrate with over 5,000 apps, including CRMs, email marketing platforms, Google Sheets, and more, through Zapier.
• Notifications & Analytics: Get instant email alerts when a lead comes in. Field-level drop-off tracking is coming soon to help you optimize performance.
• Webhooks & API Access: Push lead data to your custom backend or third-party tools with full developer flexibility.

Security & Compliance

• Field Validation: Control input types, set required fields, and prevent bad submissions.
• Data Privacy Friendly: Growform handles personal data responsibly and supports GDPR-compliant workflows.

Pricing

• Basic ($59/month): Ideal for getting started with essential features like multi-step forms, UTM tracking, and conditional logic to help you collect leads.
• Professional ($99/month): Great for growing businesses. Supports more monthly leads and unlocks additional customization and performance features.
• Scale ($159/month): Built for high-volume lead generation. Offers advanced tracking, faster performance, and expanded usage limits.
• Custom (Contact for pricing): Tailored for enterprise needs. Includes custom domains, high lead volumes, premium support, and integrations like TrustedForm and DataSoap.

Every plan includes unlimited forms and a 14-day free trial, no credit card required. 

Jotform Vs Growform: Side-by-Side Comparison for Lead Generation

Feature	Jotform	Growform
Form Type Focus	❌ General-purpose (forms, apps, surveys)	✅ Built specifically for high-converting lead generation forms
Multi-Step Forms	⚠️ Available, but requires manual setup	✅ Native, default form structure
Pricing Simplicity	⚠️ Multiple tiers with limits on forms, submissions, and storage	✅ Fewer plans with unlimited forms on every plan
Conditional Logic	✅ Available	✅ Available
Custom Branding	✅ Available on all paid plans	✅ Available on all paid plans
Form Templates	✅ Multiple templates available for many industries	✅ Multiple psychology-backed templates prioritized for lead capture
Lead Tracking (UTM, etc.)	⚠️ Supports manual UTM tracking, requires hidden fields setup, and often external tools	✅ Built-in UTM capture, hidden fields, and pixel firing
Lead Verification	✅ Email and phone number validation	✅ Native phone validation, TrustedForm/Jornaya integrations
Integrations	✅ 100+ native integrations + Zapier	✅ Over 100 native integrations + 5000 via Zapier, email, and webhooks
Embeds & Hosting	⚠️ Possible but can load slowly	✅ Fast, lightweight embeds via Cloudflare

Why Choose Growform Over Jotform?

Capture More Leads With Less Effort

Jotform is an efficient form builder, but it isn’t designed with lead generation at its core. Growform is. Every aspect of Growform is built to help you convert more visitors into qualified leads. 

Advanced features like conditional logic, hidden fields, and UTM tracking are built in, so you don’t need a third-party tool to know where your leads are coming from. If your goal is more qualified leads, Growform delivers a streamlined experience that puts conversions first.

Increase Completion Rates with Multi-Step Forms

When forms ask for too much information upfront, users drop off. That’s why Growform uses multi-step forms by default, breaking questions into smaller, manageable sections that keep users engaged from start to finish. 

While Jotform requires extra configuration or paid templates to set up multi-step forms, Growform eliminates that hassle. This structure not only reduces friction but also builds momentum as users progress, leading to significantly higher completion rates. 

Unlimited Forms, Even on Entry Plans

Many form builders limit how much form you can build unless you upgrade. With Growform, you can create as many forms as you need, even on the basic plan. There’s no need to worry about hitting form limits or upgrading just to launch a new form.

This flexibility makes Growform useful for teams running multiple campaigns or testing different lead generation strategies. It’s a straightforward approach that supports growth without increasing cost. 

Lead-Tracking & Verification Built In

Growform includes built-in tools to help you track key data points like UTM parameters, ad group information, and custom hidden fields. You can see exactly which campaigns are driving results and adjust accordingly. 

Verification tools like field validation also help ensure the quality of the data you collect. Unlike other platforms that rely on third-party tools or complex integrations, Growform offers these capabilities as part of the core experience. This makes it easier to manage, qualify, and act on your leads from day one.

Instant Lead Notifications & Integrations

Growform makes it easy to act on a lead fast by sending instant email notifications the moment a lead comes in. You’ll never have to worry about missing a form submission or checking dashboards manually.

Beyond notifications, Growform connects seamlessly with the tools you already use. Whether you’re working with a CRM, email marketing platform, or ad tracking system, Growform’s no-code integrations ensure that lead data flows smoothly where it’s needed.

Growform: A High-Converting Alternative

While Google Forms and Typeform are both excellent in their domains, you might be looking for something that captures the best of both worlds – a tool that is easy and efficient like Google Forms, but also focused on conversions and customization like Typeform.

Growform is an online form builder that positions itself exactly in that gap, with a special emphasis on lead generation and conversion optimization.

Growform was designed to create multi-step forms that convert better than the traditional single-page forms. 

If your goal is to collect leads (for example, getting potential customers to inquire about your service, sign up for a demo, or request a quote), Growform provides features to maximize the chances that visitors will complete the form. 

Growform also has some compelling unique selling points:

Conversion-Focused Design

Growform’s core philosophy is to make forms that engage users and reduce friction, thereby increasing conversion rates. It uses a multi-step format (showing a few questions at a time with a progress bar) which is proven to prevent users from feeling overwhelmed on long forms. 

In fact, our users have seen an “immediate increase in conversion rates – double or even tripling in some cases” after switching to Growform. 

By breaking down a form into smaller steps and guiding the user through, Growform helps capture up to twice as many leads compared to a basic one-page form. This is a significant advantage if every lead or response is valuable to you.

Customization and Templates

Growform offers over 100+ pre-designed templates that are specifically optimized for conversion, so you don’t have to start from scratch in designing a high-converting form. These templates cover various use cases (contact forms, application forms, surveys, etc.) and are fully customizable. 

Ease of Use (No-Code)   

Despite its advanced focus, Growform remains no-code and user-friendly. The interface is drag-and-drop, similar in spirit to Typeform or other modern builders. 

You can add fields, rearrange steps, and set up conditional logic without writing a single line of code. This means non-technical users (like marketers or small business owners) can create sophisticated forms that would otherwise require a developer. 

Conditional Logic & Validation

Like Typeform, Growform supports conditional logic to personalize the form flow based on user answers. 

You can show/hide questions or even entire steps conditionally, which is great for keeping forms relevant to each user. 

Plus, Growform includes validation features – for example, validating email addresses or phone numbers using third-party services (it integrates with tools like Zerobounce for email validation and Twilio for phone verification on certain plans). 

This helps ensure that the leads you collect are high-quality (no fake emails, etc.), which is beyond the native capabilities of both Google Forms and Typeform.

Integrations

Growform connects with 300+ applications to streamline lead management. It can integrate with popular CRMs, email marketing platforms, and more – often via Zapier or webhook, but the key point is that you won’t be stuck with your data; you can send it where it needs to go.

While Google Forms lacks direct integrations beyond Google Sheets, Growform makes it easier to plug your form into a sales funnel or marketing workflow. 

For example, you could have Growform send leads directly into your CRM (Salesforce, HubSpot, etc.) or email platform, trigger Slack notifications, and so on. It essentially matches Typeform’s integration breadth (300+ apps is actually more than Typeform’s native 120+), ensuring your form data is immediately useful.

Analytics and A/B Testing

One of Google Forms’ limitations is the lack of analytics on form performance (drop-off rates, etc.). 

Growform addresses this by offering real-time analytics and even the ability to A/B test forms or form steps. You can monitor how users are progressing through your multi-step form and identify if a particular step is causing drop-offs. 

This is invaluable for optimizing conversion, as you can tweak the wording or order of questions to improve completion rates. Typeform offers some similar analytics (like question drop-off in higher plans), but Growform bakes this conversion-centric analysis into its product focus.

Capture Leads That Convert With Growform

Jotform is a solid all-purpose form builder, but it’s not built for lead generation. It covers a wide range of use cases, from surveys to event registrations, but that flexibility often comes at the cost of conversion performance.

Growform takes a different approach. It’s purpose-built for marketers, agencies, and lead gen teams that need forms designed to convert, right out of the box. With multi-step layouts, built-in tracking, and seamless integrations, Growform helps you capture more leads with less effort.

Turn traffic into high-quality leads that convert.  Try Growform free for 14 days, no credit card required.