Jotform alternatives: 20 form builders compared for 2026

Jotform is the default answer to "which form builder?", and for a lot of forms it is a fine one. People go looking for Jotform alternatives for a shorter list of reasons: a plan limit that switched their forms off, a renewal at full price, a builder that has grown wide, or a job the product was never built for, such as a lead form under paid traffic.

A Jotform alternative is any form builder that replaces Jotform for a given job, from free survey tools such as Google Forms and Tally, through WordPress plugins such as WPForms and Gravity Forms, to lead generation form builders such as Growform that are priced by leads rather than by submissions and views.

Update (October 2026): every price and limit below was re-read on 6 October 2026 (Jotform, Typeform, Formstack, Tally, WPForms, Gravity Forms and forms.app, from saved copies of their pricing pages) or on 9 October 2026 (everyone else, from the vendor's own pricing page). Jotform's plans are unchanged since 2025. Google now publishes formal limits for Forms. Formbricks and Fillout have changed their free tiers since this list was first written.

This guide covers 20 alternatives to Jotform, grouped by the job each one does best, with what each costs on the day we checked. If you are still deciding whether to leave, the Jotform review sets out the plans and limits in full.

What is Jotform?

Jotform is an online form builder that lets you create custom forms without coding knowledge. It has been around since 2006, so it is not a new player in the game.

With Jotform, there are three ways to create and manage forms:

• Build one from scratch with the no-code, drag-and-drop builder
• Customize one of Jotform's templates, which cover application, registration, contact, feedback, order, evaluation, reservation, booking and request forms
• Import an existing form from tools like Google Forms

This, combined with payments, e-signatures, PDF forms and approval workflows, makes Jotform a capable generalist. It is not designed for any specific use case, such as lead capture, so it works in all kinds of scenarios without being the best tool for any one of them.

Key features

• Wide range of form fields: Text boxes, multiple-choice questions, dropdowns, file uploads, signatures and payment fields cover almost any data collection scenario.
• Form logic: Conditional logic shows, hides and skips fields and pages based on user input.
• Integrations: 150+ integrations with email marketing platforms, CRMs and payment processors, plus webhooks on every form.
• Widget elements: Add extras such as e-signature and terms and conditions blocks.
• Drag-and-drop builder: Add and arrange form fields with a few clicks.

Pricing

Read from jotform.com/pricing on 6 October 2026. The free Starter plan allows 5 forms, 100 submissions a month, 10,000 form views a month and 100 MB of upload space, with Jotform branding.

Bronze is $39 a month ($408 a year) for 25 forms, 1,000 submissions and 100,000 form views. Silver is $49 a month ($468 a year) for 50 forms, 2,500 submissions and 1,000,000 form views. Gold is $129 a month ($1,188 a year) for 100 forms, 10,000 submissions and HIPAA features, and Enterprise is priced on request. There is no trial of the paid plans, and Jotform's pricing page says that plans bought on a discount auto-renew at the full price.

Why consider Jotform alternatives?

Limits that switch the form off

Submissions, form views, payment submissions and upload space are all metered across your whole account. Jotform's help center says that reaching the upload space limit or any monthly limit disables your forms on a scheduled date and shows a "Form over quota" message until the month resets or you upgrade. A paid campaign spends form views long before it spends submissions, which is why the view meter catches marketers first.

Customer support issues

Customer support with Jotform can be hit or miss. There is a forum and plenty of self-help resources, which is useful. When you need a support rep, you will often get automated responses first.

If personalized customer support is important to you, consider alternatives that make it more of a priority.

Navigation concerns

Jotform can be overwhelming to find your way around. You will often find yourself making a lot of clicks to perform basic form-building tasks like adding a prefill. Important tools are buried in settings menus, which makes it tedious to find what you need.

Capterra reviewers in 2026 make the same point. One wrote in May 2026 that "Some of the more advanced features and customisation options can feel limited unless you move onto higher priced plans."

Lack of focus

For some, Jotform's lack of niche focus is a plus. For others, it is a limitation.

Jotform does not offer the specific features needed for specialized form use cases like lead capture, recruiting or event registration. A lead form needs UTM capture, conversion events and a multi-step layout that converts on a phone. Jotform's support team has said it has no direct Google Tag Manager integration and that custom JavaScript cannot be added to Jotform-hosted forms, so the tracking a paid campaign needs has to be done outside the hosted form.

The 20 best Jotform alternatives in 2026

1. Growform
2. Wufoo
3. Formstack
4. Google Forms
5. Typeform
6. Zoho Forms
7. Tally
8. WPForms
9. Feathery
10. Cognito Forms
11. Gravity Forms
12. Formsite
13. Fillout
14. SurveyPlanet
15. ProProfs Survey Maker
16. Tripetto
17. forms.app
18. Formbricks
19. Formshare
20. OptiMonk

1. Growform

Growform is a multi-step form builder for lead generation. Where Jotform collects data for any purpose, Growform exists to turn paid traffic into qualified, trackable leads and hand them to a CRM or a lead buyer in real time, without a developer.

With the drag-and-drop editor, you can build a form from scratch or customize one of 250+ templates. Once you are done, you can embed the form anywhere with an HTML snippet, or run it as a standalone page on your own domain.

The difference from Jotform is in what is counted and what is included. Growform plans count leads, not form views, so a busy month never switches a form off. Hidden fields capture UTMs and click IDs on every plan, conversion tracking fires events to Google Ads, Meta and X when a lead submits, and on Professional and above you get Google Tag Manager, your own domain, real-time phone and email validation through Twilio and ZeroBounce, and TrustedForm and Jornaya consent evidence.

Key features

• Multi-step form builder: Break complex forms into easy-to-digest steps that convert on mobile.
• Conditional logic: Show or hide fields and steps, route answers to different thank-you pages and disqualify leads that do not fit.
• Custom style and design: Match your brand with colors, Google Fonts and custom CSS on every plan.
• Hidden fields: Capture UTMs, gclid and fbclid without cluttering the form.
• Form embed: One HTML snippet for WordPress, Webflow, Unbounce, Instapage, Leadpages or any client site.
• Notifications: Instant email alerts whenever someone submits a form.
• Validation: Format checks on every plan, with Twilio and ZeroBounce lookups on Professional and above.
• Integrations: Webhooks and 7,000+ apps through Zapier, with HubSpot, Salesforce, GoHighLevel and the lead distribution platforms among the common destinations.

Pricing

Every plan starts with a 14-day free trial and no credit card.

As of October 2026, Basic is $79 a month for 300 leads and up to 3 active forms, Professional is $139 a month for 1,000 leads, 15 active forms and the validation and compliance integrations, and Scale is $249 a month for 3,000 leads and 50 active forms. Yearly billing is 20% less, and Custom plans cover thousands of leads a month with unlimited active forms. Full details are on the pricing page.

Pros

• Easy to use with an intuitive drag-and-drop builder
• Conversion-focused forms, multi-step by default
• Priced by leads, with no view or traffic cap on any plan
• The tracking and consent integrations a lead generation campaign needs

Cons

• No free plan

Looking for a broader list? Explore the top Microsoft Forms alternatives as well.

2. Wufoo

Wufoo makes creating online forms and surveys simple, whether they are for lead gen, registrations or some other purpose.

It offers a large selection of templates to help you design your forms. Unsurprisingly, many of these templates are geared towards surveys, since the parent company is SurveyMonkey. If you build your own forms, you can use features like payment processing and file uploads. We also keep a separate list of Wufoo alternatives.

Key features

• Form translation: Keep your message clear when creating forms in different languages.
• Form manager: Keep all your forms, payments and their statuses organized in one place.
• Reporting and analytics: Detailed insight into form responses.
• Integrations: Connect your forms to other apps through Zapier.

Pricing

Read from wufoo.com/pricing on 9 October 2026. The free plan allows 5 forms, 100 entries a month and 10 fields per form, and Wufoo deactivates a free form once it passes its monthly entry limit.

Paid plans are billed yearly: Starter at $195 a year (about $16.25 a month) for 10 forms and 1,000 entries, Professional at $399 a year (about $33.25 a month) for unlimited forms and 5,000 entries, Advanced at $999 a year for 25,000 entries and Ultimate at $2,523 a year for 200,000 entries.

Pros

• Intuitive drag-and-drop interface
• Extensive options for form design
• Built-in reporting tools
• Responsive support

Cons

• Some users find the interface outdated
• Complicated embedding options
• Limited in-app guides

3. Formstack

Formstack is a capable, user-friendly form builder that meets most form-building needs, and it sells documents and e-signatures alongside forms.

It comes with a theme builder, giving you control over your form's appearance, including animations, buttons and colors. By changing a theme, you can adjust your entire form without editing each element, something that gets old quickly. We also compare the Formstack alternatives separately.

Key features

• Multilingual support: Covers up to 36 languages, including Arabic and Chinese.
• Conditional logic: Create dynamic forms that adapt to different user responses.
• Theme builder: Customize your form's design and layout without coding.
• Payment processing: Accept payments through gateways like PayPal, Stripe and Authorize.Net.

Pricing

Read from formstack.com on 6 October 2026. Formstack Forms is $99 a month, or $83 a month billed yearly, for 1 builder user, 25 forms, 1,000 submissions per form and 2 GB of storage. The Suite plan, which adds Documents and Sign, is $299 a month, or $250 billed yearly, for 3 builder users, 100 forms and 5,000 submissions. UTM tracking, Google Analytics and partial submissions are sold as a Conversion Kit add-on.

Pros

• Ideal for complex form needs
• High-level data protection
• Extensive library of guides and walkthroughs
• Easy to use

Cons

• No free plan and lower-priced plans can be restrictive
• Can be pricey

4. Google Forms

Google Forms is an online form builder with a very low barrier to entry. All you need is a Google account. If you need to gather data quickly without technical knowledge, it is a solid choice to consider, and our Google Forms alternatives list covers the other direction.

As part of the Google Workspace suite, Google Forms works with Google Sheets, Google Drive and Google Calendar.

So, which is better, Jotform or Google Forms? It comes down to what you are looking for, and the full answer is in Jotform vs Google Forms. Here are the features we like about Google Forms.

Key features

• Template gallery: Pick a template and customize it instead of building from scratch.
• Real-time collaboration: Several people can work on the same form at once.
• Automated data collection: Responses are collected and organized in Google Sheets.
• Customizable themes: Personalize your forms with themes and images.

Pricing

Google Forms is free with any Google account, with no paid tier of its own. According to Google's help center, from September 2026 each form holds up to 1 GB of storage and 500,000 responses.

Pros

• Free to create and manage forms
• User-friendly interface suitable for all skill levels
• Works well with other Google Workspace tools

Cons

• Customization options are basic compared to other tools
• No hidden fields or conversion tracking

5. Typeform

Typeform is a no-code form builder that offers a polished, conversational form-building experience, one question per screen by default.

Has the conversational form fad settled down? Yes. That does not make Typeform a bad option. It offers a great builder, strong design options and plenty of integrations. We explain why we would not put Typeform on a landing page elsewhere.

Key features

• Customizable design: Extensive design options to match your brand's look.
• Conditional logic: Guides respondents through different paths based on their answers.
• Third-party integrations: Connects with apps like Slack, Google Sheets and Mailchimp.

Pricing

Read from typeform.com/pricing on 6 October 2026. The free plan has a limited number of responses a month. Basic is $39 a month, or $28 a month billed yearly, for 100 responses and 1 user. Plus is $79 a month ($56 yearly) for 1,000 responses and removes Typeform branding, and Business is $129 a month ($91 yearly) for 10,000 responses. At the response limit, forms go private until the next month or an upgrade. The Typeform pricing breakdown has every plan and the response steps.

Pros

• Quick and easy to use
• Highly customizable to fit your brand's needs
• Strong logic and integration options
• Optimized for all devices

Cons

• Paid plans can be expensive for small businesses or individuals

6. Zoho Forms

Zoho Forms is a versatile online form builder designed to help businesses create and manage forms. With its drag-and-drop interface, users can design custom forms for needs from lead generation to customer feedback. The platform offers a range of templates and themes, and it integrates with other Zoho applications and third-party services.

Key features

• Drag-and-drop builder: Add and arrange form fields without coding.
• Conditional logic: Show or hide fields based on user responses.
• Multi-page forms: Break lengthy forms into manageable sections.
• Payment integration: Collect payments through gateways like PayPal and Stripe.
• Mobile app access: Create and manage forms on the go with iOS and Android apps.

Pricing

Read from zoho.com/forms/pricing on 9 October 2026 (US prices, monthly billing). The free plan includes 1 user, 3 forms, 500 submissions a month and 200 MB of storage, with a "Powered by Zoho" footer. Basic costs $12 a month for 1 user, unlimited forms and 10,000 submissions a month. Standard costs $30 for 10 users and 25,000 submissions, Professional $60 for 25 users and 75,000 submissions, and Premium $110 for 100 users and 150,000 submissions. Extra submissions cost $12 a month for each 10,000 on any paid plan.

Pros

• Works closely with the rest of the Zoho suite
• Customizable form design for a branded, professional look
• Mobile-friendly and offline access for data collection anywhere
• Drag-and-drop interface suits all skill levels
• Automation and conditional logic for complex data collection

Cons

• Limited template options make it harder for non-designers to create unique forms
• Form logic settings require separate navigation, which makes editing less intuitive

7. Tally

Tally is a free, intuitive form builder that works like a text document. You start typing your questions and insert blocks as needed.

Key features

• Unlimited forms and submissions: Create and collect as many forms and responses as you need on the free plan, within Tally's fair use policy.
• Advanced input blocks: Collect contact information, file uploads, e-signatures and payments.
• Conditional logic: Build dynamic forms that adapt to user input.
• Calculator: Use variables for dynamic content and calculations such as scores or prices.
• Customization options: Adjust colors, fonts and layouts, or inject custom CSS on Pro.

Pricing

Read from tally.so/pricing on 6 October 2026. The free plan has unlimited forms and submissions within fair use, hidden fields and multi-page forms, with a "Made with Tally" button on every page of the form. Pro is $29 a month, or $24 a month billed yearly, and adds branding removal, custom domains, partial submissions, custom CSS and the premium integrations. Business is $89 a month, or $74 billed yearly.

Pros

• Generous free plan with unlimited forms and responses
• Native Notion, Google Sheets and Airtable integrations on the free plan
• Conditional logic and calculations for dynamic, interactive forms
• Document-style builder with no coding required
• Multi-language support

Cons

• Some integrations require Zapier instead of direct connections
• Limited pre-built templates compared to competitors like Typeform

8. WPForms

WPForms is a user-friendly WordPress plugin for contact forms, surveys, donation forms and order forms, without coding. Its drag-and-drop builder and large template library make form creation accessible to users of all skill levels.

Key features

• Large template library: Pre-built templates to save time.
• Mobile-friendly forms: Responsive forms that adapt to all devices.
• Smart conditional logic: Show or hide fields based on user input.
• Form notifications: Automated, customizable emails when forms are submitted.
• Entry management: View leads, payments and form data in one place.
• Surveys and polls addon: NPS scoring, Likert fields and real-time poll results.
• File uploads and digital signatures: Collect files and electronic signatures through forms.
• Spam protection: Anti-spam tools to prevent unwanted submissions.

Pricing

Read from wpforms.com/pricing on 6 October 2026. WPForms Lite is free on WordPress.org. Every paid plan includes unlimited forms and submissions and is priced per year, with a first-year discount: Basic is $49.50 for the first year and $99 at renewal for one site, Plus $99.50 then $199 for three sites, Pro $199.50 then $399 for five sites, and Elite $299.50 then $599 for unlimited sites. Zapier, lead forms, form abandonment and conversational forms come with Pro.

Pros

• The WP Mail SMTP integration helps form submissions reach your inbox
• Automates inquiries and sign-ups, reducing manual work
• The drag-and-drop builder and templates make setup quick
• Takes online payments directly through forms
• Works closely with WordPress, making it a go-to plugin for WP users

Cons

• Users find it cumbersome to find and modify logic-based fields
• Deeper customization relies on CSS

9. Feathery

Feathery is a highly customizable form builder for businesses that need advanced workflows and deep integrations. It lets users create pixel-perfect forms with complex logic, API connectivity and enterprise-grade security, and it is popular with fintech, SaaS and healthcare companies that need compliance-ready, automation-friendly forms.

Key features

• Pixel-perfect design: Fully customize form layouts, branding and styling.
• Advanced logic and automation: Conditional branching, multi-step flows and automated actions.
• API and webhook support: Connect with CRMs, databases and other business tools.
• Data security and compliance: Encryption, SOC 2 compliance and HIPAA support.
• Built-in analytics: Monitor form performance with user interaction tracking.

Pricing

Read from feathery.io/pricing on 9 October 2026. The free plan includes 500 submissions a month and 5 live forms. The Growth and Business plans are custom pricing, available through a pricing request or a demo.

Pros

• Supports API integrations and automated workflows
• Secure data handling with HIPAA and SOC 2 compliance
• Pixel-level customization for branded forms
• Connects with CRMs, payment gateways and analytics
• Suits onboarding, surveys and applications
• Suitable for both technical and non-technical users

Cons

• Requires more manual customization than other form builders
• Paid prices are not published

10. Cognito Forms

Cognito Forms is a feature-rich form builder with advanced calculations, document automation and secure data collection, and it is one of the cheaper alternatives to Jotform.

Cognito is widely used for applications, payment forms and business workflows, thanks to document generation, third-party integrations and security measures such as HIPAA compliance.

Key features

• Conditional logic and calculations: Dynamic forms that adapt to user input.
• Multi-user collaboration: Roles and permissions to manage form access.
• Secure data collection: HIPAA compliance and encryption for sensitive information.
• Document automation: Generate PDFs and reports from form submissions.
• Payment processing: Accept payments through Stripe and PayPal.
• Third-party integrations: Connect with Zapier, Microsoft Power Automate and CRMs.

Pricing

Read from cognitoforms.com/pricing on 9 October 2026. Every plan has unlimited forms. The free Individual plan has 1 user, 100 entries a month and 100 MB of storage. Pro is $24 a month, or $19 a month billed annually, for 2,000 entries a month. Team is $62 a month ($49 annually) for 10,000 entries and 5 users, Business is $129 a month ($99 annually) for 25,000 entries and 10 users, and Enterprise is $199 a month ($149 annually) for unlimited entries and 20 users. Extra users are $5 a month each.

Pros

• Ideal for pricing forms, order quotes and applications
• HIPAA compliance and encryption
• Creates contracts and reports from form responses
• Breaks questions into steps to reduce abandonment
• Teams can assign permissions for different access levels
• Accepts payments without extra plugins

Cons

• Fewer design options compared to competitors
• Some basic functions need third-party tools

11. Gravity Forms

Gravity Forms feels like the grown-up option for WordPress sites that need serious, data-heavy forms rather than simple contact widgets.

It is great for complex workflows, multi-step forms and anything that needs conditional logic, calculations or payments. The builder is solid and dependable rather than flashy, and there is a huge add-on ecosystem if you live inside WordPress.

The trade-off is that it is a paid-only plugin and pricing is on the higher side compared with many SaaS form tools.

Key features

• Advanced conditional logic: Build complex multi-step, branching forms for serious workflows.
• Huge add-on ecosystem: Connect CRMs, payment gateways, automation tools and more.
• WordPress-native: Integrated with WordPress through hooks, shortcodes and extensibility.
• Drag-and-drop builder: Clean builder and templates that speed up form creation.

Pricing

Read from gravityforms.com/pricing on 6 October 2026. Paid only, billed yearly: Basic is $59 a year for one site, Pro is $159 a year for three sites, and Elite is $259 a year (about $22 a month) for unlimited sites with priority support and every add-on. There is a 14-day free trial.

Pros

• Handles complex, conditional forms reliably
• Large integration ecosystem
• Strong support reputation

Cons

• More expensive than many newer competitors
• Design feels functional rather than polished

12. Formsite

Formsite is a mature hosted form builder valued for reliability and ease of use.

It is a good choice when you want classic web forms, surveys and payment forms that just work and can be embedded anywhere. You get a decent template library, solid reporting, and options like PDF and Word exports and secure payment collection.

The interface is not the slickest, and lower tiers have fairly tight limits, but it is a dependable choice for small teams and organizations.

Key features

• Template library: 100+ templates for surveys, registrations, orders and more.
• Rules and logic: Conditional logic without technical skills.
• Integrations: Works with tools like Slack and automation platforms.
• Hosted storage: Secure storage with export options for analysis.

Pricing

Read from formsite.com/pricing on 9 October 2026. The free plan allows 5 forms, 10 results per form and 50 MB of file space, and a 14-day Professional trial needs no credit card. Personal is $249.95 a year (about $21 a month) for 5 forms and 500 results per form, Professional is $399.95 a year for 10 forms and 1,000 results per form, Business is $699.95 a year for 25 forms and 2,500 results per form, and Business+ is $999.95 a year for 100 forms and 10,000 results per form.

Pros

• Very easy for non-technical teams
• Great template coverage
• Affordable for most small businesses

Cons

• Interface feels outdated
• Tight limits on the lower plans
• Missing some modern UX features

13. Fillout

Fillout is a fast-growing Jotform alternative known for deep Airtable and Notion integrations.

It is good at turning those databases into polished, on-brand forms with strong conditional logic and multi-step flows.

The forms look crisp out of the box and the builder is quick to work in. The free plan is generous for most light users, but if you want branding removed, a custom domain or higher response volumes, you will end up on a paid plan.

Key features

• Airtable and Notion integrations: Build forms on top of existing tables and sync data instantly.
• Modern conditional logic: Build clean, multi-step forms with advanced branching.
• Embed and sharing: Embed or share forms, with custom domains on the Business plan.
• Analytics and tracking: Conversion and analytics tools on higher plans.

Pricing

Read from fillout.com/pricing on 9 October 2026. The free plan has unlimited forms and 1,000 responses a month with Fillout branding. Starter is $15 a month billed annually ($180 a year) for 2,000 responses with light branding, Pro is $40 a month billed annually ($480 a year) for 5,000 responses with all branding removed, and Business is $75 a month billed annually ($900 a year) for unlimited responses and a custom domain.

Pros

• Excellent for Airtable or Notion workflows
• Very modern UI and form experience
• Generous free tier

Cons

• Removing all branding needs the Pro plan
• High response volumes increase cost
• Smaller integration ecosystem than older tools

14. SurveyPlanet

SurveyPlanet is a clean, affordable survey tool that balances simplicity and capability. It is a good fit when you want unlimited surveys and questions without paying for enterprise survey software.

It is one of the few alternatives to Jotform that feels light and approachable, and Pro adds extras like branching, custom themes and data export. It is more survey-focused than form-and-workflow, so it suits feedback, research and questionnaires better than operational forms.

Key features

• Unlimited surveys on free: Unlimited surveys, questions and responses.
• 90+ templates: A wide library of pre-written surveys.
• Clean, mobile-friendly UI: Easy customization across devices.
• Basic analytics: Overview charts, with full exports on paid plans.

Pricing

Read from surveyplanet.com/pricing-features on 9 October 2026. The free plan has unlimited surveys, questions and responses. Pro is $20 a month or $180 a year, and Enterprise is $350 a year and adds team features.

Pros

• Exceptional free plan
• Very easy to work with
• Modern, clean appearance

Cons

• Exports limited to paid plans
• Limited integrations
• Basic analytics

15. ProProfs Survey Maker

ProProfs Survey Maker is a survey-first platform for teams that want templates, AI assistance and strong reporting more than a flashy interface.

It covers most classic survey use cases out of the box, from CSAT and NPS to employee feedback and market research.

The interface is utilitarian, but you get a large library of questions, multi-channel sharing and solid analytics. It is especially handy if you already use ProProfs for training or support.

Key features

• Template-rich builder: A large collection of ready-made surveys and question types.
• Automation and logic: Automated follow-ups and personalized flow.
• CX reporting: Tools for customer satisfaction insights.
• Multi-channel distribution: Share by link, embed or email.

Pricing

ProProfs did not publish a standalone price list for Survey Maker on the day we checked, 9 October 2026, so ask for a quote before you commit.

Pros

• Lots of templates and automations
• Helps increase survey completion rates
• Fits teams already on ProProfs

Cons

• Interface feels dated
• Not as deep in analytics as enterprise tools
• Pricing is not published as a simple list

16. Tripetto

Tripetto is a form builder that leans into conversational, logic-heavy flows rather than basic contact forms, available as a WordPress plugin and as a hosted studio.

The visual flow builder lets you design complex paths and then present them as chat-like forms, classic forms or other "faces" without changing the logic underneath. It is a smart pick if you want interactive, on-brand experiences that live inside WordPress. The downside is that Pro pricing is needed for notifications, integrations and removing Tripetto branding.

Key features

• Visual storyboard builder: Design logic-rich forms as flowcharts.
• Multiple layouts: Switch between Chat, Autoscroll and Classic modes instantly.
• WordPress and cloud: Use it as a plugin or as a standalone studio.
• Conversational surveys: Chat-like experiences that keep respondents engaged.

Pricing

Read from tripetto.com on 9 October 2026. The WordPress plugin has a free single-site plan, and Pro is billed yearly at $99 for one site, $349 for five sites or $799 for unlimited sites, with unlimited forms and responses. The hosted studio is free with Tripetto branding, and its Unlock All upgrade is €999 a year.

Pros

• Fantastic for complex branching logic
• Multiple presentation styles
• Strong reviews for ease and support

Cons

• No native payment gateway
• Limited templates compared to the big players
• The interface takes getting used to

17. forms.app

forms.app is a versatile online form and survey builder that tries to do a bit of everything for small teams and businesses. You can spin up order forms, quizzes, registrations and classic surveys quickly, with payments and conditional logic.

It stands out for a forever-free plan, fair paid tiers and a large template library. The interface is capable but can feel busy, and some advanced capabilities sit behind the higher plans.

Key features

• Drag-and-drop builder: No-code creation with many field types.
• AI form generator: Generate forms from AI prompts.
• Integrations: 500+ integrations and webhooks.
• Mobile apps: Build and manage forms on the go.

Pricing

Read from forms.app/pricing on 6 October 2026. The free plan allows 5 forms with unlimited responses and unlimited form views, which forms.app extended to every plan in June 2026. Basic is $29 a month, or $19 a month billed annually, for 25 forms and branding removal. Pro is $39 a month ($29 annually) for unlimited forms, custom CSS and a custom subdomain, and Premium is $79 a month ($59 annually) with a custom domain and partial responses.

Pros

• User-friendly and modern
• Very generous free tier
• Great for quick polls and data collection

Cons

• Free tier limits advanced functionality
• Analytics could be deeper
• Occasional performance quirks

18. Formbricks

Formbricks is an open-source, privacy-first experience management tool that feels more like a lightweight Qualtrics than a classic form builder. It suits targeted, in-product surveys on your app or site when you care about data ownership and compliance.

You can self-host or use the cloud version, and still get modern targeting, segmentation and analytics. It is more technical than plug-and-play SaaS tools, but in exchange you get control over where data lives and how surveys are triggered.

Key features

• Open-source core: Fully self-hostable community edition.
• In-product surveys: Targeted surveys inside apps.
• Privacy-first design: GDPR-compliant hosting and data ownership.
• Advanced targeting and analytics: Behavior-based targeting with deep insights.

Pricing

Read from formbricks.com/pricing on 9 October 2026. The free Hobby plan has 250 responses a month. Pro is $74 a month for 2,000 responses and Scale is $325 a month for 5,000 responses, both with opt-in overage handling, and annual billing gives two months free.

Pros

• Open-source and highly customizable
• Great for NPS and in-app surveys
• Strong privacy positioning

Cons

• Self-hosting setup is technical
• Growing but smaller ecosystem
• More product-team centric than general-purpose

19. Formshare

Formshare is an AI-driven, conversational form builder. Instead of building every field by hand, you describe what you need and the tool generates a chat-like flow that feels more like a conversation than a static survey.

It is surprisingly capable for something that is free, with unlimited forms and responses. The main watch-out is that the product is still evolving, and its pricing and roadmap may change as it matures.

Key features

• AI conversational builder: Create entire forms from natural language prompts.
• Adaptive questioning: AI adjusts follow-up questions based on answers.
• Unlimited forms and responses: Free usage with no stated cap.
• Multi-language support: Works across languages.

Pricing

Read from formshare.ai on 9 October 2026. Formshare lists one plan, the Everything plan, at $0 a month with unlimited forms and unlimited responses.

Pros

• Very fast form creation
• Higher engagement with conversational UX
• Free with no stated limits

Cons

• Limited transparency around the roadmap
• Missing some advanced features
• A conversational-only format does not suit every workflow

20. OptiMonk

OptiMonk is not a classic form builder so much as a popup and onsite personalization platform with form capabilities built in, and it has a free plan.

It is designed for ecommerce and marketing teams that want exit-intent popups, welcome offers, product recommenders and embedded forms tuned to behavior and segments. Targeting and A/B testing are strong, and there is a proper focus on conversion optimization. Pricing is pageview-based, so it can scale up quickly as traffic and campaigns grow.

Key features

• Popup and onsite campaign builder: Drag-and-drop creation with multiple formats.
• Advanced targeting: Behavior, scroll, exit intent and segmentation triggers.
• A/B testing and personalization: Run experiments and tailor experiences.
• Integrations: Works with major CRMs, email platforms and ecommerce systems.

Pricing

Read from optimonk.com/pricing on 9 October 2026. The free plan covers 10,000 pageviews a month. Essential is $29 a month, or $19 a month billed yearly, for 20,000 pageviews. Growth is $99 a month ($69 yearly) for 100,000 pageviews, Premium is $249 a month ($179 yearly) for 500,000 pageviews, and Master is custom.

Pros

• Exceptional support
• Strong templates and targeting
• Free plan with solid flexibility

Cons

• Pageview pricing can get expensive
• Advanced logic can feel complex
• No built-in live chat

How to choose a Jotform alternative

Start with the job. For an internal survey or a sign-up sheet, Google Forms, Tally or SurveyPlanet will do it for free. For a WordPress site, WPForms, Gravity Forms or Tripetto keep the form and its entries inside the site. For payments, documents and approvals, Cognito Forms, Formstack and Zoho Forms cover the same ground as Jotform at different prices.

For a lead form under paid traffic, look at what is metered and what is included. Submissions are cheap on most of these tools, but views, pageviews and storage are what a campaign actually spends, and tracking that lives outside the hosted form costs developer time every time the form changes. Growform is priced by leads, with no view cap, and includes the tracking and consent integrations on the plans a lead generation team runs.

Choosing the best Jotform alternative

Jotform is a solid form builder with flaws, and the right alternative depends on what the form is for. The 20 options above cover free survey tools, WordPress plugins, workflow platforms and lead generation form builders, each priced on the day we checked.

If you are looking for a multi-step form builder that turns paid traffic into leads you can track and sell, Growform is the one on this list built for that job. Start free trial

Frequently asked questions

What is the best free Jotform alternative?

Tally, Google Forms, SurveyPlanet and Formshare all offer unlimited or very high response counts for free, as of 9 October 2026. Tally has unlimited forms and submissions within its fair use policy, Google Forms allows up to 500,000 responses per form, SurveyPlanet has unlimited surveys and responses, and Formshare lists a single free plan. Each carries the vendor's branding or styling on the free tier.

Which Jotform alternative is best for WordPress?

WPForms and Gravity Forms are the two most used. WPForms starts at $49.50 for the first year and $99 at renewal for one site, with a free Lite version, and Gravity Forms starts at $59 a year for one site. Both keep submissions in your WordPress database. Tripetto is the pick for conversational, logic-heavy forms inside WordPress.

Which Jotform alternative is best for lead generation?

Growform. It is a multi-step form builder priced by leads rather than submissions and views, with hidden fields and conversion tracking on every plan and Google Tag Manager, a custom domain, Twilio and ZeroBounce validation and TrustedForm and Jornaya on Professional and above. As of October 2026, Basic is $79 a month for 300 leads and Professional is $139 a month for 1,000 leads.

Is Jotform cheaper than its alternatives?

Per submission, Jotform is cheaper than most lead generation tools: Silver gives 2,500 submissions for $49 a month as of 6 October 2026. Free survey tools such as Tally and Google Forms cost less for low-stakes forms, and WordPress plugins cost less per year once the site is yours. Jotform costs more once a paid campaign needs tracking, a custom domain or more form views than its plan allows.

Can I move my Jotform forms to another builder?

Most builders have no Jotform importer, so the usual route is to rebuild the form from a template, reconnect the same CRM or email tool through the new builder's integrations or Zapier, swap the embed code on your site and then disable the old Jotform form so it stops collecting. Export your existing Jotform submissions first, because Jotform's stored submissions are deleted oldest-first once the storage limit is passed.