A Tally forms alternative for lead generation

Growform is the best Tally alternative for lead generation. Tally's Meta pixel and Google Analytics integrations start on its Pro plan at $29 a month and send a page view and a submit, while Growform fires Google Ads, Meta and GA4 conversion events on every plan. Tally's free plan suits simple forms.

Among other Tally alternatives, Jotform and Typeform have free plans for general forms, and our round-up of multi-step form builders covers the wider field. The full list is on our alternatives hub.

It works for a simple contact form, but it was built as a general-purpose form tool. Its ad pixels start on Pro, and phone numbers are only checked against a format mask. Growform is made for forms under paid traffic, with conversion tracking on every plan and real-time phone validation.

Tally has three plans. Free is $0 with unlimited forms and submissions under a fair use policy that treats 50,000 submissions a month, three or four months in a row, as extensive usage and leads to a custom plan. Pro is $29 a month or $290 a year, shown on its pricing page as $24 a month billed yearly, and covers branding removal, custom domains, custom CSS, partial submissions, collaboration and the Google Analytics and Meta Pixel integrations. Business is $89 a month or $890 a year, or $74 a month billed yearly, and adds data retention controls and verified emails. Figures from its pricing page and help center on 6 October 2026. The Tally on this page is tally.so, the form tool from Ghent, not the accounting software of the same name.

Each lead has already cost an ad click, so the money is lost when the ad platform never learns which clicks became leads, a fake phone number reaches the sales team or a lead buyer asks for a TrustedForm certificate the form never captured. Growform's plans are priced for that job, and a free Tally form is still the right choice when no ad budget sits behind it.

Every plan starts with a 14-day free trial, with no card to enter, so you can build the form, embed it and see real leads arrive before you pay. Tally's free plan stays free for as long as you use it, with its badge on every page of the form.

On every plan, you enter the Google Ads or Meta conversion ID under Tracking & tagging and the conversion event fires the moment the form is completed, with a setting to report qualified leads only. GA4 key events and X work the same way, and Professional adds your own Google Tag Manager containers, which fire tags as the visitor moves through the steps. See conversion tracking.

By rebuilding them, which takes less time than the first build did. Open the template nearest your form, paste each Tally question into a field, put related questions on one step and connect the same webhook or Zap. Your past submissions export from Tally as a CSV, and the 14-day trial covers the rebuild.

The leads keep coming. Plan limits are soft, so passing 1,000 leads on Professional brings an alert and time to move up, and every submission still reaches your webhook, your Zap and your inbox in the meantime. Professional can also be raised to 2,000 leads a month for an extra $60 from inside the app.