Lead generation quiz template
This five-step lead generation quiz asks about the biggest challenge, marketing spend, urgency and business type, followed by the contact details. You can clone this template into your Growform account and write your own questions and results.
What the form asks, step by step
The quiz asks four button questions and then requests contact details in exchange for a result. The form does not score the answers, so your team decides which result each person receives.
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Step 1: “What is your biggest challenge right now?”
The opening question concerns the person’s own problem, which invites an answer.
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Step 2: “How much do you spend on marketing each month?”
Spending bands separate new businesses from established ones with money to invest.
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Step 3: “How soon do you want to fix it?”
People who answer “This month” deserve the fastest reply from your team.
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Step 4: “What best describes your business?”
Business type lets you send a result that is relevant to their market.
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Step 5: “Where should we send your result?”
Name, email and phone come last.
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After submitting
The last screen says that the result is on its way, so plan to send it by email soon after each submission.
Who it’s for
Marketers, agencies and consultants use this quiz template as a lead magnet quiz on a landing page or in a paid social campaign. People answer four questions about their business and leave their details to receive a result. You receive a lead that already states its challenge, its budget, its urgency and its type of business. The quiz does not calculate a score. Your team, or an automation in your email platform, chooses the result to send.
For a retail audience, the product recommendation quiz asks about shopping preferences.
Why this structure converts
- Every question is answered with one tap, and none requires the person to look anything up.
- The promise of a result gives people a reason to share their contact details.
- Spending is asked in bands, which feels less intrusive than a request for an exact figure.
- The urgency question tells your sales team whom to call first.
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Make it yours
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Write a result per challenge
Prepare four short results, one for each answer on step one, and send the matching one by email after every submission.
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Plan the whole funnel
A quiz funnel template needs an advertisement before the quiz and a follow-up email after it. Write both before you publish the form.
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Rename the quiz
Change the questions to suit your market, for example a readiness quiz for software buyers or a growth quiz for local businesses.
Frequently asked questions
How does a lead generation quiz work?
People answer a few questions and enter their contact details to receive a result. You gain a lead together with the answers that describe it.
Does this quiz template score the answers?
No. The template records each answer and sends it to you with the contact details. Deciding on the result is left to your team or to rules in your email or CRM software.
Can the result appear on the thank-you screen?
The template shows one thank-you message to everyone. Growform supports conditional logic, so you can add separate endings for different answers once the template is in your account.
Which tools can receive the quiz leads?
Growform sends quiz leads to HubSpot, ActiveCampaign, Mailchimp and similar tools, and each answer arrives with the contact.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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