Product recommendation quiz template
This five-step product recommendation quiz asks who the shopper is buying for, their priority, their budget and whether they have bought before, followed by the contact details. You can clone this template into your Growform account and add your products.
What the form asks, step by step
Four button questions narrow the choice before the shopper asks for a recommendation. The form does not choose a product, so your store decides what to recommend from the answers.
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Step 1: “Who are you shopping for today?”
A gift buyer needs different suggestions from someone shopping for themselves.
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Step 2: “What matters most to you?”
Price, quality or sustainability tells you which product benefits to mention first.
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Step 3: “What is your budget?”
The price range keeps your recommendation within what the shopper will spend.
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Step 4: “Have you bought from us before?”
New shoppers and returning customers can receive different offers by email.
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Step 5: “Where should we send your recommendation?”
Name, email and phone come last.
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After submitting
Shoppers read that their recommendation is on its way, which means the follow-up email should be ready before you publish.
Who it’s for
Online stores and the agencies that work for them use this quiz to help undecided shoppers. It answers the question “which product is right for me” by asking about the occasion, the priority and the budget. Stores turn it into a supplement quiz or a skin type quiz by replacing the questions with their own. Each submission adds a subscriber to your list along with four facts about what they want to buy. The form does not calculate a match. Your team or your email platform selects the product and sends the recommendation.
Service businesses will find the lead generation quiz a closer fit.
Why this structure converts
- The first question is about the occasion, which is easy to answer and useful for the recommendation.
- Priorities are offered as five buttons, so shoppers choose quickly.
- The shopper picks a price range and never has to type a number.
- The recommendation is sent by email, which gives the shopper a reason to leave an address.
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Make it yours
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Use your own categories
Replace the priorities with attributes from your catalog, such as roast, size or material, so each answer points to a product.
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Prepare the emails first
Write one recommendation email per priority before launch, and trigger the matching email from your email platform when a submission arrives.
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Remove the phone field
Most stores need only an email address to send a recommendation. Remove the phone field from the contact step if you will not call.
Frequently asked questions
How does a product recommendation quiz work?
Shoppers answer a few questions about what they want and then leave an email address. The store replies with a product that fits those answers.
Does the form pick the product automatically?
No. The template collects the answers and passes them to you. The recommendation is chosen by your team or by rules in your email platform.
Can I set the price ranges in my currency?
Yes. The price ranges are text labels, so you can set them in any currency and at any level.
Which email platforms does it connect to?
Growform connects to Klaviyo, Mailchimp, Omnisend and other email platforms, so new subscribers and their answers reach your list without manual work.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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