Public relations inquiry form template
This six-step public relations inquiry form asks the type of organization, the PR service needed, how often, and whether an agency is already involved, followed by the contact details. Clone it into your Growform account and list your PR services.
What the form asks, step by step
The questions tell a PR firm what kind of client this is and what they need. A free-text step before the contact details leaves room for the story behind the inquiry.
-
Step 1: “What best describes your business or organization?”
Small businesses, nonprofits, schools and government bodies need different approaches.
-
Step 2: “What type of PR service are you interested in?”
Media relations, CSR, crisis management or social media decides the team.
-
Step 3: “How often do you usually need PR services?”
Occasional projects and a weekly retainer are different engagements to price.
-
Step 4: “Are you currently using any PR service?”
A yes means you may be replacing an incumbent agency.
-
Step 5: More information
The open box collects the announcement, the deadline or the crisis in question.
-
Step 6: “How shall we contact you?”
Name, email and phone come last.
-
After submitting
The default thank-you appears after submission, and an agency doing crisis work would add a direct phone number there.
Who it’s for
PR agencies, communications consultants and freelance publicists use this template on their contact page. It works as a short PR questionnaire that sorts new inquiries by client type, service and frequency before anyone replies. A crisis request can be answered within the hour, and a monthly retainer inquiry can be scheduled for a proper call. Agencies that also run social channels may add the social media template.
Why this structure converts
- Organization type comes first, which lets nonprofits and government clients identify themselves immediately.
- Crisis management is one tap away on step two, so urgent requests are visible in the first answers.
- The question about a current PR service tells you whether you are pitching against an incumbent.
14-day free trial, no credit card
Make it yours
-
Prioritize crisis requests
Use conditional logic to show your emergency contact number when someone selects crisis management.
-
Ask about budget
Add a monthly budget step with bands that match your retainers so the first reply can include a proposal.
-
Rename the service list
Replace CSR and the other options with the services you actually sell, such as media training or thought leadership.
Send every lead where your team works
Frequently asked questions
What should a public relations questionnaire ask a new client?
At first contact it should ask the type of organization, the service needed and how often. Messaging, audiences and media targets come later in onboarding.
Can the form flag urgent crisis work?
Yes. The service answer can trigger a different thank-you message or a Slack alert for your team.
Where do PR inquiries go?
They arrive by email and can create a deal in HubSpot, Pipedrive or Close.
What happens next?
-
Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
Start your free trial
Build multi-step forms just like this one. 14-day free trial, no credit card required.