Web design questionnaire template
This six-step web design questionnaire asks what the site needs to do, the budget, the features, any existing website and other requirements, followed by the contact details. You can clone it into your Growform account and add your own packages.
What the form asks, step by step
This is the short website questionnaire a studio sends before a discovery call, published as the contact form. It covers purpose, budget and scope before asking who the client is.
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Step 1: “What does your website need to do?”
Services, products or a portfolio points to the right kind of build.
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Step 2: “Do you have a rough budget in mind?”
Bands from under $5,000 to over $50,000 set expectations on both sides.
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Step 3: “Which features will your website need?”
Blog, payments, a database or a CMS can be selected together to show scope.
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Step 4: “Tell us about your existing website...”
The URL field appears only when the client already has a website.
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Step 5: “Do you have any other requirements?”
Deadlines, integrations and inspiration sites can be typed here in full.
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Step 6: “How shall we contact you about your project?”
Name, email and phone come last.
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After submitting
The client presses “Get estimate” and sees a thank-you screen, which a studio would update to say when the estimate will follow.
Who it’s for
Web design studios, freelance designers and development agencies use this template in place of a plain contact form. It gathers the answers that decide an estimate, which are the purpose of the site, the budget, the features and the current website, before the first call. A client who completes a website design questionnaire at this stage has already thought about scope, and you can reply with a realistic range. It also works as a web design quote form on landing pages for specific services. Marketing agencies can compare it with the marketing agency proposal request form.
Why this structure converts
- The first question asks what the site is for, which every client can answer and every designer needs to know.
- Budget bands come second, early enough to save both sides from a mismatched call.
- Conditional logic shows the URL field only to clients with a website, so nobody sees a question that does not apply.
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Make it yours
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Link your portfolio
Put a link to two or three recent sites on the thank-you screen so the client sees your work while waiting for the estimate.
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Ask for a deadline
Add a launch date question with options such as within a month, within three months or no fixed date. Deadlines change both the price and the schedule.
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Match features to your packages
Replace the feature options with the modules you price separately, such as booking, memberships or multilingual pages, so estimates follow directly from the answers.
Frequently asked questions
What should a web design questionnaire include?
For a first inquiry it should ask what the site needs to do, the budget, the main features and whether there is a current site. Brand, content and competitor questions are easier to cover in a longer questionnaire once the project is confirmed.
Should I ask for budget before the call?
Yes. A budget band saves you from calls about projects you cannot deliver for the money, and it lets you give the client a realistic answer early.
Can I send inquiries to my project tools?
Yes. Growform sends submissions to HubSpot, Pipedrive, Trello, ClickUp or a Google Sheet, and it can post an alert in Slack.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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