B2B content services inquiry form template
This five-step B2B content inquiry form asks the kind of content needed, how often, the budget and the primary audience, followed by the contact details. Clone it into your Growform account and add your writing packages.
What the form asks, step by step
Content agencies quote on format, volume and budget. The form collects all three, plus the audience, before you arrange a call.
-
Step 1: “What kind of content are you interested in?”
Blog posts, whitepapers, email campaigns or social posts decide the writer you assign.
-
Step 2: “How frequently do you need new content?”
Daily, weekly or monthly output turns into a retainer size.
-
Step 3: “What’s your budget for content creation?”
Bands from under $500 to over $2,000 show which package to propose.
-
Step 4: “Who is your primary audience?”
B2B, B2C or both tells you which samples to share first.
-
Step 5: “How shall we contact you?”
Name, email and phone come last.
-
After submitting
Once sent, the form shows a stock thank-you, which an agency would replace with a link to its portfolio.
Who it’s for
Content marketing agencies, freelance writers and B2B copywriting teams use this template on their contact page. Each inquiry states the format, volume, budget and audience, so you can reply with a proposal rather than a list of questions. A full content writing brief, with topics, tone and keywords, follows once the client has agreed to work with you.
Why this structure converts
- The format question is easy and specific, so prospects start the form knowing what they want.
- Budget bands sit in the middle of the form, after the prospect has described the work.
- “Not sure” is offered on frequency and audience, which keeps early-stage buyers moving.
14-day free trial, no credit card
Make it yours
-
Ask for a website link
Add a website field so you can review the client’s existing content before replying.
-
Add topic areas
A multi-select step for industries or subjects helps you assign a writer with the right background.
-
Make budget monthly
If you sell retainers, relabel the budget bands as monthly figures so every answer means the same thing.
Frequently asked questions
Is this the same as a content writing brief?
No. This form qualifies a new client. A content writing brief is prepared for each piece of work once the engagement starts.
Should I ask for budget on a content inquiry?
Yes. A budget band lets you propose the right package on the first reply and saves calls with prospects who need a lighter service.
Where do content inquiries go?
Growform sends them to your email and to HubSpot, Pipedrive, Trello or ClickUp, so new work appears where your team plans content.
What happens next?
-
Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
Start your free trial
Build multi-step forms just like this one. 14-day free trial, no credit card required.