Financial advisor questionnaire template
This five-step financial advisor questionnaire asks the client’s main financial priority, their risk tolerance, their investment knowledge and any other details, followed by the contact details. You can clone it into your Growform account and add your own services.
What the form asks, step by step
Three one-tap questions tell an advisor what the prospect wants, how much risk they accept and how much they already know. A free-text box follows for anything the buttons miss.
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Step 1: “What’s your main financial priority right now?”
A house, retirement, stocks or a new business each lead to a different first meeting.
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Step 2: “How would you describe your risk tolerance?”
Low to very high gives you a starting point for the portfolio conversation.
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Step 3: “What is your current level of investment knowledge?”
Beginner or expert tells you how much to explain on the first call.
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Step 4: More information
An open box lets prospects mention pensions, debts or a recent windfall.
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Step 5: “How shall we contact you?”
Name, email and phone come last.
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After submitting
Rewrite the thank-you message to explain when an advisor will call and what the first meeting covers.
Who it’s for
Independent financial advisors, planning firms and wealth managers use this template as the first step before a discovery meeting. It replaces a contact box with a short financial advisor intake form that shows the prospect’s goal, appetite for risk and experience with investing. An advisor can read a submission in seconds and decide who should take the meeting and what to prepare. Sensitive figures such as income and assets stay off the website until the client has met you.
Why this structure converts
- The first question is about the client’s ambition, which is easier to answer than a question about money.
- Risk and knowledge are single taps, so a nervous first-time investor is never asked to write anything.
- No income or asset figures are requested, which keeps the form comfortable to complete on a public website.
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Make it yours
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Add an assets band
If you have a minimum account size, add a banded question about investable assets so you can route smaller clients to a suitable service.
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Match the priorities you advise on
Replace the four priorities with your own specialties, such as college savings, estate planning or tax planning, and keep an “Other” option.
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Send the fact-find later
Once the meeting is booked, send a full risk profile and fact-finding questionnaire so the first session starts with the numbers.
Send every lead where your team works
Frequently asked questions
What should a financial advisor questionnaire ask first?
Start with the client’s goal, their tolerance for risk and their experience with investing. Detailed questions about income, assets and debts belong in a secure fact-find after the first meeting.
Is this a risk tolerance questionnaire?
It includes a single risk question to open the conversation. A formal risk assessment with scored questions should still be completed before you give advice.
Which CRMs can receive the answers?
Growform connects to Redtail CRM, Wealthbox, Salesforce and HubSpot, and it can also add each submission to a Google Sheet.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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