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Growform Multi Step Form Builder

ConvertFlow vs Growform

A delightful ConvertFlow alternative

ConvertFlow bills you for everyone who sees your form. Growform is built for lead generation and bills you for the ones who finish it.

Prices and limits checked on 12 October 2026

Rated 5.0 by marketers on Capterra, G2, Software Advice 5.0 5.0 5.0

Where ConvertFlow costs extra

ConvertFlow scores well on Capterra and does far more than forms, but at a hefty cost.

  1. 01 of 03

    The plan upgrades itself when traffic passes the tier

    On ConvertFlow, the price follows funnel views, and the pricing FAQ says that when usage reaches 100% of the traffic limit it will "automatically upgrade your funnel traffic limit". Extra views on Prime cost $100 per 10,000. Growform sizes its plans by leads, meters no traffic and won't upgrade your plan without asking.

    Source: ConvertFlow pricing page, FAQ and plan table, read 6 October 2026

  2. 02 of 03

    Webhooks start at $99 and conditional logic at $299

    On ConvertFlow, Zapier, custom webhooks and field validation arrive with Prime at $99 a month, and conditional logic and A/B testing with Pro at $299. Growform puts conditional logic, webhooks and Zapier on its $79 Basic plan, with validation through Twilio and ZeroBounce from Professional.

    Source: ConvertFlow pricing page, plan cards and comparison table, read 6 October 2026

    “I wish the touchpoint/source data was available on the $99/month plan not just the $199 plan but it's hard for me to argue with the value”

    5 out of 5 on Capterra Jacob S., Marketing Director Capterra, Jul 2022 Read the review
  3. 03 of 03

    Every website is its own subscription

    On ConvertFlow, each website carries "its own pricing plan", so a second brand or client site is a second plan, and the pricing FAQ's own example adds two Personal sites to Pro for $357 a month. Growform Professional embeds forms on unlimited domains for $139 a month.

    Source: ConvertFlow pricing page, FAQ on website sub-accounts, read 6 October 2026

    “I have to pay so much extra to add to additional websites.”

    5 out of 5 on Capterra Jonathan W., Director of recruitment services Capterra, Nov 2020 Read the review

How much could you save?

Set the slider to the monthly visitors who see your form, keep or change the conversion rate, and pick the features you need to see how much you could save with Growform.

Last updated 12 October 2026

10,000
1,000 100,000
Billing
What features you need

ConvertFlow

a month

Growform

a month

Check important details

    • ConvertFlow prices are its US dollar prices from convertflow.com/pricing, read 6 October 2026. Each tier is costed at its base price plus extra views above its allowance, and the cheapest tier that carries the features you picked is shown.
    • Extra views are priced at the $100 per 10,000 funnel views printed under Prime on the pricing page. The ConvertFlow listing on the Shopify App Store, read 1 October 2026, gives $30 per 10,000, so the extra-view figure here may be higher than some accounts pay.
    • ConvertFlow plans upgrade automatically when traffic passes the tier. The pricing FAQ reads "Each time your account reaches 100% usage of your current funnel traffic limit, we'll automatically upgrade your funnel traffic limit", and usage on an annual plan is billed monthly.
    • The conversion rate turns visitors into Growform leads. The default of 5% is the landing page conversion rate in the worked example on Growform's cost per lead calculator page (growform.co/cost-per-lead-calculator/), which moves from a 5% conversion rate to 7%. Change it to your own rate.
    • ConvertFlow's help center, read 1 October 2026, also meters "actions" for CRM syncs, validations and automations. They are not priced here, so the ConvertFlow figure leaves them out.
    • Both sides compare like billing periods.
    • Growform's limits are soft, so you are alerted and given notice before a plan changes.

    Prices as of 12 October 2026. Source: convertflow.com/pricing.

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    ConvertFlow vs Growform at a glance

    • Priced by the leads you get, not the people who see the form

      ConvertFlow

      No, by funnel views

      Growform

      Yes
    • Multi-step forms on your own pages or as an overlay

      ConvertFlow

      Yes

      Growform

      Yes
    • Phone and email validation

      ConvertFlow

      Yes

      Growform

      Yes
    • When you pass the allowance

      ConvertFlow

      Tier upgraded automatically

      Growform

      Soft limit, an alert first
    • Conditional logic between steps

      ConvertFlow

      Pro plan, $299 a month

      Growform

      Every plan
    • Webhooks and Zapier

      ConvertFlow

      Prime plan, $99 a month

      Growform

      Every plan
    • Remove vendor branding

      ConvertFlow

      Prime plan, $99 a month

      Growform

      Every plan
    • GA4 event stream

      ConvertFlow

      Plus plan, $999 a month

      Growform

      Every plan
    • TrustedForm and Jornaya

      ConvertFlow

      No

      Growform

      Yes
    • Domains per site

      ConvertFlow

      One

      Growform

      Unlimited, on Professional
    • Included
    • Higher plan or paid add-on
    • Not offered

    Prices and limits as of 12 October 2026. Sources: ConvertFlow pricing page, plan cards, comparison table and FAQ.

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    When ConvertFlow is the better choice

    Choose ConvertFlow when the job is wider than a form. It runs popups and sticky bars targeted by page, session and cart activity, hosts landing pages on your own domain with A/B, multivariate and AI-generated split tests from Pro, and personalizes what a returning contact sees through two-way CRM syncs and identity resolution. Shopify stores get quiz funnels with product recommendations and publishing straight to the storefront.

    It also gives every paid plan unlimited user seats, lets an agency invite clients and manage several websites from one dashboard, and offers a free plan with no time limit for building and previewing. Growform is the better pick when the form itself is the campaign and every lead has to reach a CRM the moment it is submitted.

    How to switch from ConvertFlow to Growform

    A single form moves in an afternoon, and the ConvertFlow campaign keeps running until the new embed is live.

    Rebuild the form from a template and match your brand

    Pick the template closest to your ConvertFlow lead form, from quotes to qualification, and paste each step's questions in. Then set your colors, fonts and width in the Theme panel and add custom CSS for anything it leaves untouched.

    Reconnect the CRM and the pixels

    Point a webhook or a Zap at the CRM your ConvertFlow integration fed, then paste your Google Ads and Meta conversion IDs under Tracking and tagging. Twilio and ZeroBounce validation switch on in the form settings on Professional.

    Swap the embed and archive the campaign

    Replace the ConvertFlow embed on the landing page with the Growform snippet, or open the form as an overlay from the same button, and keep the page URL. Once the leads arrive, archive the old campaign.

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    Growform is built for the industries that live on leads

    Pick your industry to see what the form asks, how the leads arrive qualified, and about the live template you can start from today.

    Finance & insurance

    Qualified applicants, with the consent certificate attached.

    Lead buyers want proof of consent, and call centers want fewer people who were “just researching prices”. Our best-practice life insurance template first asks about coverage, health and stage before anything personal, can verify the phone number before it’s submitted, and can record a TrustedForm or Jornaya certificate with every submission.

    Live template · Life insurance
    First step of the Life insurance template
    • TrustedForm and Jornaya consent certificates in one click
    • Asks about a second applicant only when there is one
    • Phone and email verified before the lead is submitted

    ConvertFlow alternative FAQ

    What is the best ConvertFlow alternative for multi-step forms?

    Growform is the best ConvertFlow alternative for multi-step lead forms. ConvertFlow prices by funnel views and puts conditional logic on its Pro plan at $299 a month, while Growform prices by leads and includes logic on every plan from $79. ConvertFlow remains a strong choice for popups, sticky bars and landing pages.

    Among other ConvertFlow alternatives, Heyflow suits a funnel that is more page than form, and Outgrow and involve.me suit quizzes and calculators, each with its own comparison page.

    Is Growform cheaper than ConvertFlow?

    Yes, for a multi-step form with conditional logic, which ConvertFlow sells on Pro at $299 a month. At 10,000 monthly visitors and a 5% conversion rate, those 500 leads cost $139 on Growform Professional. For a plain form with no branching, ConvertFlow's $29 Personal plan is the cheaper one.

    How does ConvertFlow pricing work?

    ConvertFlow pricing follows monthly funnel views, the number of people who see a campaign, across four plans. Personal is $29 a month for 10,000 views, Prime $99 for 30,000, Pro $299 for 100,000 and Plus $999 for a million, each marked with a plus sign because extra views cost more, and the plan raises its traffic limit automatically when usage reaches 100%. Each website is a separate plan. Growform prices by leads, from 300 a month on Basic at $79 to 3,000 on Scale at $249, with no traffic meter on any plan.

    Is ConvertFlow good for lead generation?

    Yes, for a marketer who wants popups, landing pages, quizzes and forms under one script and one subscription, and it sells lead form funnels on every plan. Its plan table leans toward ecommerce, with Shopify publishing, product recommendations and cart targeting, and the pieces a paid lead campaign depends on sit on higher tiers, with webhooks and validation from $99 and conditional logic from $299. Growform is built only for lead generation, so those pieces are on every plan and the price follows leads rather than views.

    Does Growform charge for traffic or form views?

    No. A Growform plan is sized by leads and active forms, so a form under paid traffic can be shown to any number of visitors and the bill moves only when the leads do. Basic covers 300 leads a month, Professional 1,000 and Scale 3,000.

    Which Growform plan includes conditional logic and webhooks?

    Every plan, from Basic at $79 a month. Logic lives on each field and step, so one answer sends the visitor to one step and another answer to a different one, and a webhook or a Zap posts the completed lead to your CRM the moment it is submitted. See conditional logic.

    Can I run Growform forms on several client websites?

    Yes. Basic embeds on one domain, and Professional and Scale embed on unlimited domains, so an agency runs every client's forms from one $139 subscription instead of one plan per site.

    Does Growform do popups?

    A Growform form opens as an overlay when a visitor clicks a button, using the pop-up form embed, and it also sits inline on the page or runs as a standalone page from a link, on your own domain from Professional.

    Which Growform plans carry TrustedForm and Jornaya?

    It comes with Professional and Scale, with Contact State alongside. A certificate is captured with every submission once TrustedForm is switched on in the form's tracking settings, and Jornaya works the same way. Neither appears on ConvertFlow's pricing page.

    What happens when my Growform plan reaches its lead limit?

    The leads keep arriving. Limits are soft, so you get an alert and plenty of notice to move up a plan, and nothing is held back from your CRM or your inbox while you decide.

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