LeadGen App vs Growform
LeadGen App creates high-converting multi-step forms, which is why we think you'll enjoy Growform.
Prices and limits checked on 12 October 2026
| Feature | LeadGen App | Growform |
|---|---|---|
| Conditional logic, hidden fields and UTM capture | Yes | Yes |
| Webhooks and Zapier | Yes | Yes |
| TrustedForm and Contact State certificates | Yes | Yes |
| Custom CSS and your own scripts | Yes | Yes |
| What counts toward the monthly cap | Partial submissions too | Completed forms only |
| What happens at the cap | Not published | Soft limit, an alert first |
| Google Tag Manager containers | Not listed | Yes |
| Forms on your own domain | Not listed | Yes |
| Jornaya | Not listed | Yes |
Conditional logic, hidden fields and UTM capture
LeadGen App
YesGrowform
YesWebhooks and Zapier
LeadGen App
YesGrowform
YesTrustedForm and Contact State certificates
LeadGen App
YesGrowform
YesCustom CSS and your own scripts
LeadGen App
YesGrowform
YesWhat counts toward the monthly cap
LeadGen App
Partial submissions tooGrowform
Completed forms onlyWhat happens at the cap
LeadGen App
Not publishedGrowform
Soft limit, an alert firstGoogle Tag Manager containers
LeadGen App
Not listedGrowform
YesForms on your own domain
LeadGen App
Not listedGrowform
YesJornaya
LeadGen App
Not listedGrowform
YesPrices and limits as of 12 October 2026. Sources: LeadGen App pricing page at cliqforms.com (plan cards, comparison table and FAQ), read 6 October 2026, LeadGen App FAQ page at cliqforms.com (custom CSS), read 6 October 2026.
Choose LeadGen App when the budget decides. Bronze is $29 a month for 500 submissions and 20 forms, Silver is $59 for 5,000 submissions and 200 forms, Gold is $99 for 15,000, yearly billing takes 20% off, and TrustedForm and Contact State come with the first plan. Choose it when one subscription should also cover payment questions, e-signatures, landing pages and QR codes, because those live in the same account.
It also puts calculators, lead scoring and LeadProof social-proof popups on every plan, and its changelog shows a release in every month from March to September 2026. Among LeadGenApp alternatives it stays the pick for a small business that wants one bill for all of it.
A form moves in an afternoon. The question types map across and the embed is one snippet.
Open the roofing, HVAC or lead capture template closest to your LeadGen App form and paste each step's questions in. Then set your colors, fonts and width in the Theme panel and add custom CSS where the theme stops.
Send each lead by webhook or Zap to the CRM your LeadGen App Zap fed, paste your Google Ads and Meta conversion IDs under Tracking & tagging, switch TrustedForm on if your buyers need the certificate, and add your GTM container on Professional.
Replace the LeadGen App snippet with the Growform one and keep the page URL. Export your old leads to CSV, then cancel, since its plan keeps working until the billing cycle ends.
Pick your industry to see what the form asks, how the leads arrive qualified, and about the live template you can start from today.
Finance & insurance
Lead buyers want proof of consent, and call centers want fewer people who were “just researching prices”. Our best-practice life insurance template first asks about coverage, health and stage before anything personal, can verify the phone number before it’s submitted, and can record a TrustedForm or Jornaya certificate with every submission.
B2B & agencies
Agencies judge a form by cost per lead the morning after a campaign goes live. Growform captures UTMs, GCLIDs and keywords in hidden fields, fires your conversion pixels per step and has 1-click tracking for every major ad network, so every lead is attributable and measurable.
Legal
Nothing wastes a lawyer’s afternoon like calling someone who has already instructed a firm. Our best-practice law firm template asks what loss was suffered, what kind of accident it was and how long ago it was. Our forms can use conditional logic to ask the follow-up questions that matter for each case type and can send eligible claimants straight to a booking page.
Real estate
Sellers want to know you actually serve their area, not a vague promise that someone will call. Our best-practice real estate template opens with Google address lookup, asks about the property and when they plan to sell first, so you hear from serious sellers rather than those moving in six months.
Solar & energy
Stop calling leads with a flat roof and no authority to buy. Our best-practice solar template asks how much sun the roof gets, what type of roof it is and the monthly electricity bill with large picture buttons, followed by the property address and a “calculating your savings” screen that feels like getting a quote rather than filling in a form.
Trades & construction
Nobody should drive out to jobs only to find the lead doesn’t own the house, or doesn’t have budget. Our best-practice roofing template asks about the materials, the premises and the service first, followed by the building address. You can use conditional logic to ask questions about the job so homeowners never see a question that doesn’t apply to them.
Growform is the best LeadGen App alternative. LeadGen App counts partial submissions toward its monthly cap, while Growform counts a lead only when the form is completed and keeps its limits soft, so a busy month never switches a form off. LeadGen App suits teams that also want e-signatures and landing pages.
Among other LeadGenApp alternatives, Heyflow, ConvertFlow and Outgrow suit funnels that are more page than form, or quizzes, and the full list is at every comparison.
Yes, under its new name. LeadGen App seems to have been acquired in March 2025, launched its Bronze, Silver and Gold plans on 9 December 2025 and finished the move to the new brand on 28 January 2026. Its FAQ tells existing customers that their current plan remains active and that they can switch to a new plan at any time. The old pricing address on leadgenapp.io was looping on redirect when it was checked on 1 October 2026.
No. Only a completed form becomes a lead on Growform, so the 300, 1,000 or 3,000 leads on a plan are all finished forms. LeadGen App's pricing tooltip says its monthly limit "Includes both complete and partial form submissions", so a visitor who stops at step two uses up part of its allowance.
You get an alert and notice to upgrade, and nothing stops. Limits are soft, so every lead goes on arriving in your CRM and your inbox while you choose the next plan.
Yes. It was built for it, with multi-step forms, partial lead capture, TrustedForm and Contact State on every plan, calculators and LeadProof popups. The difference with Growform is depth and delivery rather than category. Growform counts completed forms only against its allowance, its limits are soft, and its Professional plan adds Twilio, ZeroBounce, Jornaya, IP capture and your own GTM containers for a lead that is going to be sold or audited.
Yes, on Professional and Scale, with Jornaya beside them. Turn TrustedForm on in the form's tracking settings and a certificate is captured with every lead for the buyer. LeadGen App includes TrustedForm and Contact State on every plan, so at the entry price it is ahead here.
Professional, at $139 a month. Your GTM containers fire tags as users progress through the form, and a CNAME puts the form on an address such as forms.yoursite.com. See custom domains.
Yes. Rebuild each step in Growform from one of 250 templates, paste the questions in, and route between steps with conditional logic as before. Export your leads from the old account as CSV before you cancel it.
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