Branding questionnaire template
This five-step branding questionnaire asks for a one-sentence company description, the brand’s personality, the items to design and the deadline, followed by the contact details. You can clone this template into your Growform account and adapt it to your studio.
What the form asks, step by step
A brand questionnaire is only useful if clients complete it. This one asks for one written sentence and three button answers.
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Step 1: “How would you describe your company in one sentence?”
One sentence shows how clearly the client can already explain the business.
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Step 2: “Which word best describes your brand’s personality?”
A single word gives the designer a direction for type and color.
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Step 3: “What do you need designed?”
Several items can be selected, from a logo to a full website design.
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Step 4: “When do you need the new brand?”
The deadline shows whether the project fits your studio’s current schedule.
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Step 5: “Who should we send the first concepts to?”
Name, email and phone come last.
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After submitting
The confirmation tells the client that their answers will shape the first concepts, and you can extend it with your usual timescale.
Who it’s for
Brand designers, studios and agencies use this template to open a new identity project. It also serves as a logo design questionnaire, because the deliverables step lets a client choose a logo alone or a complete set of brand materials. Each submission gives you the company in the client’s own words, the personality they want, the scope and the deadline. That is enough to prepare a first conversation and an estimate.
For clients who need a site as well, the website design questionnaire asks about project type, content and budget.
Why this structure converts
- The written question asks for a single sentence, which keeps the first step short.
- Personality is chosen from five words, which is easier than describing a style from nothing.
- The deliverables step accepts several answers, so a client with a larger project can say so.
- The contact step asks where to send the first concepts, which gives the client a reason to complete it.
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Make it yours
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Add a budget step
The template does not ask about money. Add budget bands after the timeline step if you want to qualify projects before the first call.
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Rewrite the personality words
Replace the five words with choices that suit your process, such as classic or modern, so the answers match how you present concepts.
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Ask about other brands
A text step for brands the client admires or wishes to avoid gives the designer useful reference points.
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Frequently asked questions
What questions are on a branding questionnaire?
A branding questionnaire asks what the company does, how the brand should feel, what needs to be designed and when. This template asks each of those once and leaves the detail for the first meeting.
Can I use it as a logo design questionnaire?
Yes. Logo is the first option on the deliverables step, and you can remove the other options if logos are all you offer.
Can clients send existing artwork?
The template does not include an upload. You can add a file upload field to any step, or ask for files by email once the project is confirmed.
How do I put my studio’s name on the form?
The name at the top of the form is a fictional studio used as a placeholder. Replace it with your logo and change the colors and fonts to match your own identity.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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