Website design questionnaire template
This five-step website design questionnaire asks the project type, what visitors should do, whether content is ready and the budget, followed by the contact details. You can clone this template into your Growform account and add pages, features or deadlines.
What the form asks, step by step
A website design brief starts with four decisions that set the size of the project. All four are answered with buttons.
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Step 1: “What kind of website project is this?”
A landing page and an online store are very different amounts of work.
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Step 2: “What should visitors do on the site?”
The answer defines what the finished site will be measured against.
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Step 3: “Is your content ready?”
Clients who need help with writing can be quoted for copy as well.
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Step 4: “What is your budget for the project?”
Budget ranges show which projects fit your studio before you write a proposal.
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Step 5: “Who is the main contact for the project?”
Name, email and phone come last.
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After submitting
After sending the brief, the client reads that you will reply with next steps, and you can edit that message to include your usual response time.
Who it’s for
Web designers, studios and agencies use this form as the first stage of a project brief. It suits a “Start a project” page, where a long web design client questionnaire would discourage a busy owner. Each submission tells you what is being built, what the site must achieve, how much content exists and what the client expects to spend. You can decide from those answers whether to propose, refer or decline.
The web design questionnaire is an alternative for general inquiries, and the branding questionnaire suits clients who need an identity first.
Why this structure converts
- Project type is a simple choice, which makes the first step easy to answer.
- The main action question makes the client think about results before appearance.
- Content readiness is raised before budget, so the quote can include copywriting where it is needed.
- The budget question arrives fourth, after the client has described the project.
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Make it yours
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Ask for example sites
Add a text step where the client pastes two or three websites they like. It gives the designer a reference before the first call.
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Add a deadline step
A launch date question with buttons for one month, three months and no fixed date helps you schedule the work.
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Change the budget bands
Set the lowest band at your minimum project fee, and rename the others to match the packages you sell.
Frequently asked questions
What should a website design questionnaire include?
It should include the project type, the main action visitors should take, the state of the content and the budget. Those four answers are what this template asks, and you can add questions on pages, style and deadlines.
How is this brief different from a full website questionnaire?
A full website questionnaire often runs to dozens of questions about pages, colors and competitors. This brief asks only what you need to qualify the project, and the detailed questions can follow once the client is committed.
Can clients upload a logo or files?
The template has no upload step. You can add a file upload field to any step if you want logos or brand guidelines to arrive with the brief.
Does the brief work on a phone?
Yes. Each step shows one question with large buttons, and the contact step is the only place where typing is needed.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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