Influencer marketing inquiry form template
This five-step influencer marketing questionnaire asks the brand’s goal, the target age group, the platforms to focus on and how often campaigns will run, followed by the contact details. Clone it into your Growform account and add a budget question.
What the form asks, step by step
The form is written for brands approaching an influencer agency, not for creators applying to one. It asks what the brand wants to achieve and where.
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Step 1: “What’s your primary goal with influencer marketing?”
Awareness, traffic, sales or followers decides which creators to shortlist.
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Step 2: “What’s your target audience age group?”
Six age bands, from under 18 to 55 and older, narrow the creator pool.
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Step 3: “Which social media platforms do you want to focus on?”
Instagram, TikTok, YouTube and LinkedIn creators have very different audiences.
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Step 4: “How often do you plan to run influencer campaigns?”
Brands running monthly campaigns are candidates for a retainer.
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Step 5: “How shall we contact you?”
Name, email and phone come last.
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After submitting
Influencer agencies often replace the default thank-you with a link to campaign case studies.
Who it’s for
Influencer marketing agencies and talent management firms that run campaigns for brands can use this template on their contact page. The answers describe the campaign goal, the audience and the channels, which is what you need to propose creators. It is a brand-side influencer questionnaire, so creators looking to join your roster need a separate application form.
Why this structure converts
- The goal comes first, so the brand describes the result it wants before anything else.
- Age bands and platform choices can be answered by a marketing manager without research.
- Frequency shows which inquiries could become ongoing work rather than a one-off campaign.
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Make it yours
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Allow several platforms
The platform step accepts one answer. Make it multi-select, since most campaigns run on two or more channels.
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Ask for the budget
Add campaign budget bands before the contact step so you can match the brand to creators it can afford.
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Ask for the website
Add a website field so you can review the brand’s products and tone before the call.
Send every lead where your team works
Frequently asked questions
Can creators use this form to apply?
No. It is written for brands. Build a separate influencer application form asking for handles, follower counts and rates.
What should an influencer marketing questionnaire ask a brand?
The goal, the audience, the platforms and the budget are the essentials. Product details and approval processes can wait for the briefing call.
Where do brand inquiries go?
They reach your inbox and can create deals in HubSpot, Pipedrive or Close.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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