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Interest form template

This four-step interest form asks what the person is interested in, when they want to hear from you and how they found you, then the contact details. You can clone this template into your Growform account and rename the options.

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What the form asks, step by step

Registering interest should take seconds, so every question is a single tap. The answers tell you what to send and when to send it.

  1. Step 1: “What are you interested in?”

    This answer sorts your list by what each person wants to hear about.

  2. Step 2: “When would you like to hear from us?”

    People who want news immediately can be separated from those happy to wait.

  3. Step 3: “How did you hear about us?”

    Knowing the source shows which channel brings the most interest before launch.

  4. Step 4: “How shall we keep you updated?”

    Name, email and phone come last.

  5. After submitting

    A short message confirms the registration, and you can add the launch date once it is known.

Who it’s for

Property developers, course providers, franchise brands and product teams use an interest form to build a list before there is anything to sell. This template records what each person wants, how soon they want to hear from you and where they found you. It works equally well as an expression of interest form for a new housing development and as a waitlist for a product launch. Because the answers are stored with each contact, your first announcement can go to the right people.

If you are recruiting franchisees, the franchise inquiry template is written for that audience.

Why this structure converts

  • Registering interest carries no commitment, and three single-tap questions keep it that way.
  • The timing question lets people choose how soon they hear from you, which makes the follow-up welcome.
  • The source question is answered while the visit is fresh, so your channel data is more reliable.
Use this template

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Make it yours

  • Name your own offers

    Replace the five options on step one with your developments, courses or products so each registration is tied to one offer.

  • Add a location question

    For property or franchise launches, add a step asking for the preferred area so you can announce the nearest site first.

  • Send a confirmation email

    Connect the form to your email platform and send a confirmation that tells people when to expect the next update.

Send every lead where your team works

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Frequently asked questions

What is an interest form?

It is a short form that lets people register interest in something before it is available. It collects what they want and how to reach them, without asking for a commitment.

Can I use this interest form template as a waitlist?

Yes. Rename the first step to list your products or plans, and rewrite the closing message to confirm the person’s place on the waitlist.

Where are the registrations sent?

Every registration is emailed to you by default. You can also send registrations to Mailchimp, Klaviyo, HubSpot or a Google Sheet.

What happens next?

  1. Step 1: Clone this form template

    Clone this template into your Growform account (create one first if you don’t already have one).

  2. Step 2: Edit your form

    Get creative and adjust your form's theme options, questions or layout in the Growform form builder.

  3. Step 3: Share or embed your form

    Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.

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