Lead capture form template
This four-step lead capture form asks what the person is looking for, their budget and when they would like to start, followed by the contact details. You can clone this template straight into your Growform account and change every answer.
What the form asks, step by step
This lead generation form asks three qualifying questions and then requests contact details. Every answer is a button, so nothing is typed until the last step.
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Step 1: “What are you looking for?”
A request for a quote deserves a faster reply than a request for information.
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Step 2: “What budget do you have in mind?”
Budget bands show which leads match the services you sell.
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Step 3: “When would you like to get started?”
Start dates separate the people ready to buy from those still researching.
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Step 4: “How shall we contact you?”
Name, email and phone come last.
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After submitting
After submitting, the person reads a short message saying that someone from your team will be in touch shortly.
Who it’s for
This template is a general lead form for any business that sells a service and follows up by phone or email. Agencies can run it on landing pages for paid campaigns, and consultants, contractors and software companies can place it on a contact or pricing page. Each lead arrives with the type of request, a budget band and a start date, so your sales team knows who to call first and what to say. It is a starting point, and most teams will rewrite the answers on step one to match what they sell.
Why this structure converts
- The opening question is about what the person wants, which is easier to answer than a request for an email address.
- Budget is asked in four wide bands, so nobody has to commit to an exact figure.
- Only three fields are typed in the whole form, and they appear on the final step.
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Make it yours
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Rewrite the first question
Replace the four general answers with your own services so that each lead names the product it relates to.
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Match the budget bands
Set the bands around your real prices. If your smallest project costs $5,000, make that the lowest option and remove the band below it.
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Add a company name field
For business-to-business campaigns, add a company field to the contact step so your team can research the account before calling.
Frequently asked questions
What makes a good lead generation form template?
A good lead generation form template asks a few easy qualifying questions first and leaves contact details until the end. This one follows that order with three button questions and a contact step.
How many questions should a lead form have?
Ask only what your sales team will use. This lead form asks about need, budget and timing because those three answers decide who is called first.
Where are the leads sent?
Every lead is emailed to you when it is submitted. You can also connect the form to HubSpot, Salesforce, Pipedrive or a Google Sheet.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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