Meal kit subscription order form template
This four-step meal kit subscription order form asks the household size, the meals needed each week and any dietary requirements, followed by the contact details. Clone it into your Growform account and add your plans.
What the form asks, step by step
Three quick choices describe the box a customer wants. Household size and meals per week are the two numbers that set the price.
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Step 1: “How many people are you cooking for?”
One to four people sets the portions in every box.
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Step 2: “How many meals do you need per week?”
Two to five meals a week defines the plan and its price.
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Step 3: “Do you have any dietary requirements?”
Allergies, vegan and vegetarian needs decide which recipes can be sent.
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Step 4: “How shall we contact you?”
Name, email and phone come last.
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After submitting
Replace the standard confirmation with a link to choose the first delivery date.
Who it’s for
Meal kit companies, prepared meal services and other subscription boxes use this template as a simple subscription form at the top of the funnel. Customers describe their household and plan in three taps, and your team or checkout can follow with a matching plan and price.
Why this structure converts
- Two number questions describe the whole plan, which feels quick for the customer.
- Dietary needs are asked before signup, so customers trust the recipes will suit them.
- The form is short enough to embed on a landing page for paid social campaigns.
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Make it yours
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Fix the hidden field labels
The meals step is labeled “How often do you shop online?” and the dietary step “Which of these best describe you?” internally. Rename both so submissions and reports read correctly.
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Show the plan price
Calculate a weekly price from household size and meals and show it on the thank-you screen.
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Send customers to checkout
Redirect to your checkout page after submission with the chosen plan passed along.
Frequently asked questions
What should a subscription order form ask?
It should ask the plan choices that set the price, such as quantity and frequency, and any preferences like diet. Payment usually happens on a checkout page afterwards.
Can customers choose several dietary needs?
The dietary step takes one answer in the template. Make it multi-select so a vegetarian with an allergy can say so.
Which tools can receive new subscribers?
Growform sends signups to Klaviyo, Mailchimp, HubSpot or a Google Sheet.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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