Trade show registration form template
This five-step trade show registration form asks the visitor’s industry, their role, the size of their company and their main goal for attending, followed by the contact details. Clone it into your Growform account and add your exhibitor list.
What the form asks, step by step
Visitor registration is the first data an organizer and its exhibitors see about the audience. These four questions describe who is coming and why.
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Step 1: “What is your primary business industry?”
Seven sectors, from agriculture to retail, show the mix of visitors in the hall.
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Step 2: “What is your role in your company?”
Owners, managers, sales staff and technical buyers need different sessions.
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Step 3: “How many employees work at your company?”
Size bands help exhibitors find the buyers who match their customers.
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Step 4: “What is your main goal for attending the trade show?”
Networking, learning, product discovery or supplier sourcing shapes the visit.
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Step 5: “How shall we contact you?”
Name, email and phone come last.
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After submitting
The thank-you screen can carry the badge collection details and opening hours once you edit it.
Who it’s for
Trade show organizers, industry associations and venues use this template to register visitors. It is also a light trade show questionnaire, because the answers describe the audience your exhibitors will pay to meet. Visitors seeking suppliers can be matched with exhibitors before the doors open. Organizers running a smaller B2B event can compare it with the B2B event registration form.
Why this structure converts
- Each answer is a single tap, so visitors register in well under a minute.
- The goal question lets visitors say why they are coming, which makes matchmaking with exhibitors possible.
- “Other” appears on the industry, role and goal steps, so no visitor is forced into a category that does not fit.
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Make it yours
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Offer free and paid passes
Add a ticket type step and show a payment link on the thank-you screen for paid passes.
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Share data with exhibitors
Export registrations to a Google Sheet so exhibitors can see audience numbers by industry and role.
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Add an exhibitor option
A first question asking whether the person is visiting or exhibiting lets one page handle both registrations.
Frequently asked questions
What should a trade show registration form ask?
It should ask who the visitor is and why they are coming, which means industry, role, company size and goal, then the contact details for their badge.
Can exhibitors register through the same form?
Yes. Add a first step that asks whether the person is visiting or exhibiting, and use conditional logic to show the exhibitor questions.
Can registrations go to my event software?
Growform sends each registration to Eventhub, HubSpot, Salesforce or a Google Sheet, and it can email a confirmation through Mailchimp.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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