Ninja Forms vs Growform
Ninja Forms tends to sell its lead-gen features as add-ons, while Growform puts multi-step forms, logic, webhooks and UTM capture on every plan.
Prices and limits checked on 18 October 2026
Ninja Forms holds solid review scores, but the pieces a lead form relies on are sold for extra on top of the free plugin, so why pay for a generalist tool?
01 of 03
On Ninja Forms, Multi Step Forms and Conditional Logic come with the Plus membership, $99 a year for 3 sites, which is $8.25 a month, or as separate add-ons at $29 and $49 a year per site.
Source: Ninja Forms pricing page, Plus membership, read 6 October 2026, and its Conditional Logic and Multi Step Forms add-on pages, read 1 October 2026
“Every function needs an extra plugin and is very expensive.”
02 of 03
On Ninja Forms, webhooks and UTM capture (the User Analytics add-on) sit only in the Elite membership, $499 a year or $41.58 a month. Bought alone they cost $49 and $29 to $39 a year per site. Growform delivers leads by webhook, Zapier or email alert on every plan, with UTMs as hidden fields.
Source: Ninja Forms pricing page, features grid and Elite membership, read 6 October 2026, and its Webhooks and User Analytics add-on pages, read 1 October 2026
03 of 03
Ninja Forms sells each membership at 40% off for the first year and renews it at the full price. Plus goes from $59.40 to $99, Pro from $119.40 to $199 and Elite from $299.40 to $499. Growform publishes one price per plan, $79 a month for Basic or $63 a month billed yearly.
Source: Ninja Forms pricing page, FAQ on the 40% first-time discount, read 6 October 2026
| Feature | Ninja Forms | Growform |
|---|---|---|
| Multi-step forms built for lead generation, not every kind of WordPress form | No | Yes |
| Embeds on any WordPress page | Yes | Yes |
| Email notifications for each submission | Yes | Yes |
| Success messages and redirects | Yes | Yes |
| Multi-step forms and conditional logic | Plus membership, $99 a year | Every plan |
| Styling without code | Plus membership, $99 a year | Every plan, with custom CSS |
| Zapier | Pro membership, $199 a year | Every plan |
| Webhooks | Elite membership, $499 a year | Every plan |
| UTM capture | Elite membership, $499 a year | Every plan, as hidden fields |
| Google Ads and Meta conversion events | No | Every plan |
| TrustedForm and Jornaya | No | Yes |
| Forms on landing pages outside WordPress | WordPress sites only | Any landing page, including WordPress |
| Updates | Installed by you while the license is active | Hosted, nothing to install or update |
Multi-step forms built for lead generation, not every kind of WordPress form
Ninja Forms
NoGrowform
YesEmbeds on any WordPress page
Ninja Forms
YesGrowform
YesEmail notifications for each submission
Ninja Forms
YesGrowform
YesSuccess messages and redirects
Ninja Forms
YesGrowform
YesMulti-step forms and conditional logic
Ninja Forms
Plus membership, $99 a yearGrowform
Every planStyling without code
Ninja Forms
Plus membership, $99 a yearGrowform
Every plan, with custom CSSZapier
Ninja Forms
Pro membership, $199 a yearGrowform
Every planWebhooks
Ninja Forms
Elite membership, $499 a yearGrowform
Every planUTM capture
Ninja Forms
Elite membership, $499 a yearGrowform
Every plan, as hidden fieldsGoogle Ads and Meta conversion events
Ninja Forms
NoGrowform
Every planTrustedForm and Jornaya
Ninja Forms
NoGrowform
YesForms on landing pages outside WordPress
Ninja Forms
WordPress sites onlyGrowform
Any landing page, including WordPressUpdates
Ninja Forms
Installed by you while the license is activeGrowform
Hosted, nothing to install or updatePrices and limits as of 18 October 2026. Sources: Ninja Forms pricing page, Ninja Forms listing on WordPress.org (read 1 October 2026).
Choose Ninja Forms when the form belongs to the WordPress site itself and the submissions must stay in your own database. Its free core has no limit on forms or submissions, and its add-ons take payments through PayPal, Stripe, Authorize.net and Elavon, register users, accept posts from the front end and turn a submission into a PDF, with one license covering 3, 20 or unlimited sites.
Ninja Forms is also the cheaper tool at list price, at $99 a year for Plus against $79 a month for Growform Basic, and a lapsed license keeps working without updates or support. Among Ninja Forms alternatives, Growform is the one to pick when the form's only job is to turn paid traffic into qualified leads.
A lead form moves in an afternoon, and the plugin can stay installed for the jobs it keeps.
Open the template library, pick the quote, booking or application form closest to your Ninja Forms one and paste your questions into its steps. Set your colors, fonts and widths in the Theme panel, and use custom CSS for anything the theme does not reach.
Point a webhook or a Zap at the CRM the plugin fed, add the UTM parameters as hidden fields, and paste your Google Ads and Meta conversion IDs under Tracking & tagging.
Paste the Growform embed snippet into the WordPress page where the shortcode sat, publish, then deactivate the add-ons that only the lead form used.
Pick your industry to see what the form asks, how the leads arrive qualified, and about the live template you can start from today.
Finance & insurance
Lead buyers want proof of consent, and call centers want fewer people who were “just researching prices”. Our best-practice life insurance template first asks about coverage, health and stage before anything personal, can verify the phone number before it’s submitted, and can record a TrustedForm or Jornaya certificate with every submission.
B2B & agencies
Agencies judge a form by cost per lead the morning after a campaign goes live. Growform captures UTMs, GCLIDs and keywords in hidden fields, fires your conversion pixels per step and has 1-click tracking for every major ad network, so every lead is attributable and measurable.
Legal
Nothing wastes a lawyer’s afternoon like calling someone who has already instructed a firm. Our best-practice law firm template asks what loss was suffered, what kind of accident it was and how long ago it was. Our forms can use conditional logic to ask the follow-up questions that matter for each case type and can send eligible claimants straight to a booking page.
Real estate
Sellers want to know you actually serve their area, not a vague promise that someone will call. Our best-practice real estate template opens with Google address lookup, asks about the property and when they plan to sell first, so you hear from serious sellers rather than those moving in six months.
Solar & energy
Stop calling leads with a flat roof and no authority to buy. Our best-practice solar template asks how much sun the roof gets, what type of roof it is and the monthly electricity bill with large picture buttons, followed by the property address and a “calculating your savings” screen that feels like getting a quote rather than filling in a form.
Trades & construction
Nobody should drive out to jobs only to find the lead doesn’t own the house, or doesn’t have budget. Our best-practice roofing template asks about the materials, the premises and the service first, followed by the building address. You can use conditional logic to ask questions about the job so homeowners never see a question that doesn’t apply to them.
Growform is the best Ninja Forms alternative. Ninja Forms sells multi-step forms and conditional logic with its Plus membership at $99 a year and webhooks with Elite at $499, while Growform includes all three on every plan and works on any landing page. Ninja Forms suits forms that must stay inside WordPress.
Among WordPress plugins, the usual Ninja Forms alternatives are Gravity Forms and WPForms, and Capterra's list adds Typeform, Zoho Forms, Google Forms and Jotform for hosted forms.
It can be, once you buy the add-ons. Multi-step layouts, conditional logic, webhooks and UTM capture are sold separately or in a membership. Growform is made for lead generation, so every plan includes them.
Yes. Paste the embed snippet into any WordPress page, post or HTML block and the form renders there without a plugin, add-on or license key. The same snippet works on Unbounce, Wix or a plain HTML landing page, so one form can serve every page a campaign sends traffic to.
Every plan, from Basic at $79 a month, includes multi-step forms, conditional logic, 250+ templates, custom CSS, hidden fields for UTMs, ad network tracking for Google Ads, Meta and X, instant email alerts, webhooks and Zapier, with no Growform branding. Professional at $139 adds TrustedForm, Jornaya, Twilio and ZeroBounce validation, custom GTM containers, IP capture and a custom domain for 1,000 leads a month. See pricing.
Each lead is stored in your Growform account and sent on the moment the form completes, by email alert to the inbox you choose, by webhook to any endpoint you own and through Zapier to HubSpot, Salesforce, Zoho CRM or any of 7,000+ apps. Plan limits are soft, so a busy month brings an alert and notice to upgrade while every lead keeps arriving.
No. Growform is hosted, so the embed on your page always loads the latest version and there is no plugin, add-on or license key on your site to renew. Changes to the form itself are made in the app and go live the moment you publish.
Yes. Keep the plugin for the jobs that belong in WordPress, such as user registration, payments and front-end posting, and embed a Growform form on the pages where paid traffic lands. The two run independently on the same site.
Yes, every plan starts with a 14-day free trial and no credit card is needed. Build the form, embed it on a WordPress page and watch the first leads arrive before you decide.
Create beautiful multi-step forms that convert, with a 14-day free trial. No credit card required.
